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subject:"China"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Australasian marketing journal"
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Search: subject_exact:"Ursprungslandprinzip"
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China
Rules of origin
16
Ursprungsregeln
16
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
12
Markenimage
12
Designation of origin
8
Herkunftsbezeichnung
8
Brand management
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Markenführung
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Brand
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Markenartikel
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National culture
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Nationalkultur
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Country of origin
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Australia
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Australien
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Brand origin
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Country image
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Ethnocentrism
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Iran
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ASEAN countries
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ASEAN-Staaten
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Bekleidungsindustrie
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Beziehungsmarketing
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Brand attitude
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Brand identity
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Brand loyalty
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Brand origin misperception
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Brand origin recognition accuracy
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Brand personality
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Brand strength
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Brand-building
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Brands
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Choice-based conjoint analysis
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Clothing industry
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Conjoint analysis
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Atwal, Glyn
1
Garma, Romana
1
He, Jiaxun
1
Heine, Klaus
1
Li, Chunxiao
1
Polonsky, Michael J.
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Tong, Xiao
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Wong, Chui Yim
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Asia Pacific journal of marketing and logistics
Australasian marketing journal
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of business research : JBR
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of euromarketing
2
Journal of global marketing
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
The international journal of human resource management
2
The journal of brand management : an international journal
2
Cross cultural management : an international journal
1
Discussion paper / Institute of Social and Economic Research
1
Edward Elgar E-Book Archive
1
Frontiers of business research in China : selected publications from Chinese universities
1
Human resource management
1
ISER Discussion Paper
1
International journal of Chinese culture and management : IJCCM
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of strategic change management : IJSCM
1
Journal of fashion marketing and management
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
Journal of world trade : law, economic policy, public policy
1
Managerial issues in international business
1
Managing global transitions : international research journal
1
Marketing science
1
Measuring business excellence : the journal of organizational performance management
1
Multinational business review
1
Strategic change : SC ; briefings in entrepreneurial finance
1
Strategic management journal
1
The globalisation of Chinese business : implications for multinational investors
1
The journal of retail marketing management research : JRMMR
1
The multinational enterprise and the emergence of the global factory
1
Thunderbird international business review
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ECONIS (ZBW)
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
2
Impact of brand personality and consumer ethnocentrism in China's sportswear market
Tong, Xiao
;
Li, Chunxiao
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 491-509
Persistent link: https://www.econbiz.de/10009776152
Saved in:
3
The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments
Wong, Chui Yim
;
Polonsky, Michael J.
;
Garma, Romana
- In:
Asia Pacific journal of marketing and logistics
20
(
2008
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10003781703
Saved in:
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