Impact of brand personality and consumer ethnocentrism in China's sportswear market
Xiao Tong; Chunxiao Li
Year of publication: |
2013
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Authors: | Tong, Xiao ; Li, Chunxiao |
Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 25.2013, 3, p. 491-509
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Subject: | Markenimage | Brand image | Konsumentenverhalten | Consumer behaviour | Ursprungsregeln | Rules of origin | Nationalkultur | National culture | Sportbekleidung | Sportswear | China |
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