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subject:"China"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Thunderbird international business review"
~subject:"Herkunftsbezeichnung"
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China
Herkunftsbezeichnung
Consumer behaviour
3
Konsumentenverhalten
3
Rules of origin
3
Ursprungsregeln
3
Designation of origin
2
Brand image
1
Brand management
1
Brand-building
1
Country-of-origin
1
Country-of-origin-of-brand
1
Iran
1
Luxury brands
1
Luxury goods
1
Luxusgüter
1
Markenführung
1
Markenimage
1
Multinationales Unternehmen
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National culture
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Nationalkultur
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Atwal, Glyn
1
He, Jiaxun
1
Heine, Klaus
1
Liu, Yulong
1
Yu, Yang
1
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Australasian marketing journal
Thunderbird international business review
Journal of business research : JBR
12
Journal of international consumer marketing
12
Journal of global marketing
11
International marketing review
10
Asia Pacific journal of marketing and logistics
9
The journal of brand management : an international journal
6
Journal of international marketing
5
Journal of retailing and consumer services
5
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of world trade : law, economic policy, public policy
4
IDE discussion papers
3
Journal of euromarketing
3
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
3
Journal of promotion management : JPM
3
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
2
Asia Pacific business review
2
CESifo Working Paper
2
Cege discussion paper
2
Country of origin effect : looking back and moving forward
2
Discussion papers / CEPR
2
International business and economics research journal
2
International business review : the official journal of the European International Business Academy
2
International journal of business & management : IJoBM
2
International journal of business and globalisation : IJBG
2
International journal of commerce and management
2
International journal of consumer studies
2
International journal of emerging markets
2
International journal of management and economics
2
Journal of African trade : official journal of the African Export-Import Bank
2
Journal of fashion marketing and management
2
Journal of food products marketing
2
Journal of industry, competition and trade
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
Market : review for marketing theory and practice
2
Marketing intelligence & planning
2
Marketing letters : a journal of research in marketing
2
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ECONIS (ZBW)
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
2
Country-of-origin and social resistance in host countries : the case of a Chinese firm
Yu, Yang
;
Liu, Yulong
- In:
Thunderbird international business review
60
(
2018
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011952344
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