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subject:"China"
~isPartOf:"Australasian marketing journal"
~isPartOf:"Thunderbird international business review"
~subject:"Markenführung"
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China
Markenführung
Consumer behaviour
3
Konsumentenverhalten
3
Rules of origin
3
Ursprungsregeln
3
Designation of origin
2
Herkunftsbezeichnung
2
Brand image
1
Brand management
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Brand-building
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Country-of-origin
1
Country-of-origin-of-brand
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Iran
1
Luxury brands
1
Luxury goods
1
Luxusgüter
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Markenimage
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Multinationales Unternehmen
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National culture
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Nationalkultur
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Atwal, Glyn
1
He, Jiaxun
1
Heine, Klaus
1
Liu, Yulong
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Yu, Yang
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Australasian marketing journal
Thunderbird international business review
Journal of business research : JBR
9
Asia Pacific journal of marketing and logistics
7
International marketing and the country of origin effect : the global impact of 'Made in Italy'
4
Journal of global marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of international marketing
4
The journal of brand management : an international journal
4
International marketing review
3
Journal of international consumer marketing
3
Journal of euromarketing
2
Journal of fashion marketing and management
2
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
2
Journal of marketing management : MM
2
Journal of promotion management : JPM
2
Journal of strategic marketing
2
Journal of the Academy of Marketing Science
2
The international journal of human resource management
2
Asia Pacific business review
1
Asian journal of marketing : the official journal of the Marketing Institute of Singapore
1
Baltic journal of management
1
Contemporary economics
1
Country of origin effect : looking back and moving forward
1
Cross cultural management : an international journal
1
Discussion paper / Institute of Social and Economic Research
1
Edward Elgar E-Book Archive
1
Frontiers of business research in China : selected publications from Chinese universities
1
Human resource management
1
ISER Discussion Paper
1
Indian journal of economics & business : IJEB
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and globalisation : IJBG
1
International journal of business information systems : IJBIS
1
International journal of consumer studies
1
International journal of emerging markets
1
International journal of management and economics
1
International journal of strategic change management : IJSCM
1
Journal of Asia Pacific business
1
Journal of consumer behaviour : an international research review
1
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
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ECONIS (ZBW)
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Managing country-of-origin affiliations for luxury brand-building in China
Heine, Klaus
;
Atwal, Glyn
;
He, Jiaxun
- In:
Australasian marketing journal
27
(
2019
)
1
,
pp. 14-23
Persistent link: https://www.econbiz.de/10012103232
Saved in:
2
Country-of-origin and social resistance in host countries : the case of a Chinese firm
Yu, Yang
;
Liu, Yulong
- In:
Thunderbird international business review
60
(
2018
)
3
,
pp. 347-363
Persistent link: https://www.econbiz.de/10011952344
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