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subject:"China"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~subject:"International market entry"
~subject:"Steuerwirkung"
~subject:"Theorie"
~subject:"Ursprungsregeln"
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Search: subject_exact:"Ursprungslandprinzip"
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China
International market entry
Steuerwirkung
Theorie
Ursprungsregeln
Brand image
4
Designation of origin
4
Herkunftsbezeichnung
4
Markenimage
4
Rules of origin
4
Brand
3
Brand management
3
Consumer behaviour
3
International marketing
3
Internationales Marketing
3
Italien
3
Italy
3
Konsumentenverhalten
3
Markenartikel
3
Markenführung
3
brand associations
2
country of origin
2
B-to-B-Marketing
1
Bibliometrics
1
Bibliometrie
1
Business-to-business marketing
1
Corporate reputation
1
Country of origin
1
Creativity
1
Cross-cultural management
1
Cultural identity
1
Firmenimage
1
Interkulturelles Management
1
Internationaler Markteintritt
1
Italian firms in China
1
Kreativität
1
Kulturelle Identität
1
Multinationales Unternehmen
1
Transnational corporation
1
brand
1
brand image in BTB
1
brand management
1
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English
4
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Vescovi, Tiziano
3
Checchinato, Francesca
2
Disegna, Marta
2
Aiello, Gaetano
1
Battaglia, Loretta
1
Cedrola, Elena
1
Donvito, Raffaele
1
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Journal of business research : JBR
19
Journal of global marketing
18
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
16
Asia Pacific journal of marketing and logistics
15
CESifo working papers
15
International tax and public finance
14
Journal of international consumer marketing
14
FinanzArchiv : European journal of public finance
10
International marketing review
10
Discussion paper / Centre for Economic Policy Research
9
Diskussionsbeiträge / 2
9
Journal of world trade : law, economic policy, public policy
9
CESifo working papers : the international platform of Ludwig-Maximilians University's Center for Economic Studies and the Ifo Institute
8
International marketing and the country of origin effect : the global impact of 'Made in Italy'
7
NBER working paper series
7
The journal of brand management : an international journal
7
Journal of public economics
6
Journal of international marketing
5
Journal of marketing management : MM
5
Journal of public economic theory
5
Journal of retailing and consumer services
5
Marketing letters : a journal of research in marketing
5
NBER Working Paper
5
The world economy : the leading journal on international economic relations
5
CESifo Working Paper
4
CESifo Working Paper Series
4
Journal of consumer behaviour : an international research review
4
Journal of euromarketing
4
Journal of international economics
4
Journal of promotion management : JPM
4
Journal of strategic marketing
4
Management international review : mir ; journal of international business
4
UmsatzsteuerRundschau : UR : Zeitschrift für die gesamte Umsatzsteuerpraxis
4
Working paper
4
Working paper / National Bureau of Economic Research, Inc.
4
Asian business & management
3
CoFE Discussion Paper
3
CoFE discussion papers
3
Cross cultural management : an international journal
3
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ECONIS (ZBW)
4
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1
The challenge of publishing research about a never-ending subject for marketing scholars : the country of origin
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
28
(
2018
)
2
,
pp. 160-165
Persistent link: https://www.econbiz.de/10011891430
Saved in:
2
Creativity and passion between global branding and country of origin roots
Aiello, Gaetano
;
Donvito, Raffaele
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 357-360
Persistent link: https://www.econbiz.de/10010408098
Saved in:
3
Does country of origin affect brand associations? : the case of Italian brands in China
Checchinato, Francesca
;
Disegna, Marta
;
Vescovi, Tiziano
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 409-421
Persistent link: https://www.econbiz.de/10010408599
Saved in:
4
Country-of-origin effect and firm reputation influence in business-to-business markets with high cultural distance
Cedrola, Elena
;
Battaglia, Loretta
- In:
Journal of global scholars of marketing science : …
23
(
2013
)
4
,
pp. 394-408
Persistent link: https://www.econbiz.de/10010408600
Saved in:
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