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subject:"Communication"
~institution:"Springer Fachmedien Wiesbaden"
~subject:"Electronic Commerce"
~subject:"Viral marketing"
~type_genre:"Thesis"
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Measuring electronic Word-of-Mouth effectiveness : developing and applying the eWOM trust scale
Weitzl, Wolfgang
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2017
Persistent link: https://www.econbiz.de/10011542277
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