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subject:"Comparison"
~language:"eng"
~person:"Shanahan, Kevin J."
~subject:"USA"
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Comparison
USA
Print advertising
2
Printwerbung
2
Psychology of advertising
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Social Marketing
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Social marketing
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United States
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Werbepsychologie
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Advertising effects
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Shanahan, Kevin J.
Angelucci, Charles
3
Depken, Craig A.
3
Kalliny, Morris
3
Laroche, Michel
3
Phillips, Barbara J.
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Richard, Marie-Odile
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Carlson, Les
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Journal of advertising : official publication of the American Academy of Advertising
1
Journal of current issues and research in advertising : JCIRA
1
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ECONIS (ZBW)
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Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 55-74
Persistent link: https://www.econbiz.de/10009738527
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2
The efficacy of the use of implicature and actor portrayal labels by non-profits in anti-smoking print advertisements
Shanahan, Kevin J.
;
Hopkins, Christopher D.
;
Carlson, Les
- In:
Journal of current issues and research in advertising : …
30
(
2008
)
2
,
pp. 65-78
Persistent link: https://www.econbiz.de/10003807886
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