Depictions of self-inflicted versus blameless victims for nonprofits employing print advertisements
Year of publication: |
2012
|
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Authors: | Shanahan, Kevin J. ; Hopkins, Christopher D. ; Carlson, Les ; Raymond, Mary Anne |
Published in: |
Journal of advertising : official publication of the American Academy of Advertising. - Philadelphia, Pa. : Taylor & Francis, ISSN 0091-3367, ZDB-ID 435192-7. - Vol. 41.2012, 3, p. 55-74
|
Subject: | Social Marketing | Social marketing | Printwerbung | Print advertising | Werbepsychologie | Psychology of advertising | USA | United States |
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