//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~accessRights:"free"
~isPartOf:"International marketing review"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Markenimage
Brand
1
Brand collaborations
1
Brand management
1
Branding
1
China
1
Konsumentenverhalten
1
Luxury
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
Markenführung
1
Unconventional luxury
1
more ...
less ...
Online availability
All
Free
Undetermined
43
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Cruz, Angela Gracia B.
1
Diaz Ruiz, Carlos
1
Published in...
All
International marketing review
Cogent business & management
54
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
27
Journal of Asian finance, economics and business : JAFEB
20
European research studies
19
Psychology & marketing
18
Administrative Sciences : open access journal
16
Journal of open innovation : technology, market, and complexity
16
Pakistan journal of commerce and social sciences
14
The journal of brand management : an international journal
14
Marketing i menedžment innovacij : m&mi
12
The journal of product & brand management
12
Journal of business research : JBR
11
Future Business Journal
10
Journal of the Academy of Marketing Science
10
International journal of consumer studies
9
Journal of global marketing
8
European journal of management and business economics : EJM&BE
7
Global business and finance review
7
Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
7
The Lahore journal of business
7
Central European business review : CEBR
6
European research on management and business economics
6
IIM Bangalore Research Paper
6
Journal of marketing
6
Journal of marketing and consumer behaviour in emerging markets
6
ASEAN marketing journal : Association of Southeast Asian Nations marketing journal
5
Emerging Markets Journal : EMAJ
5
Enlightening tourism : ET ; a pathmaking journal
5
European journal of marketing
5
International journal of advertising : the review of marketing communications
5
Journal of business economics and management
5
Journal of retailing and consumer services
5
Verslas : teorija ir praktika : Vilniaus Gedimino Technikos Universiteto mokslo žurnalas
5
Athens journal of business & economics : AJBE
4
Business and Economic Research : BER
4
ESMT working paper
4
Italian journal of marketing : ITJM
4
Journal of business anthropology
4
Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of creating value
4
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Diaz Ruiz, Carlos
;
Cruz, Angela Gracia B.
- In:
International marketing review
40
(
2023
)
7
,
pp. 1-21
Persistent link: https://www.econbiz.de/10014470397
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->