Unconventional luxury brand collaborations : a new form of luxury consumption among young adults in China
Carlos Diaz Ruiz and Angela Gracia B. Cruz
| Year of publication: |
2023
|
|---|---|
| Authors: | Diaz Ruiz, Carlos ; Cruz, Angela Gracia B. |
| Published in: |
International marketing review. - Bingley : Emerald, ISSN 1758-6763, ZDB-ID 2032066-8. - Vol. 40.2023, 7, p. 1-21
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| Subject: | Brand collaborations | Branding | China | Luxury | Unconventional luxury | Luxusgüter | Luxury goods | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenartikel | Brand |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-04-2022-0099 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470397