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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Werbewirkung"
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Consumer behaviour
Werbewirkung
Brand management
78
Markenführung
78
Konsumentenverhalten
67
Brand image
59
Markenimage
59
Brand
31
Markenartikel
31
Designation of origin
16
Herkunftsbezeichnung
16
Internet marketing
15
Online-Marketing
15
Advertising effects
12
Beziehungsmarketing
11
Relationship marketing
11
Social Web
11
Social web
11
International marketing
9
Internationales Marketing
9
Advertising
7
China
7
Luxury goods
7
Luxusgüter
7
Personality psychology
7
Persönlichkeitspsychologie
7
Werbung
7
Brand loyalty
5
Markentreue
5
Marketing management
5
Marketingmanagement
5
country of origin
5
purchase intention
5
Confidence
4
Cultural identity
4
Emerging economies
4
Facebook
4
Kulturelle Identität
4
Online retailing
4
Online-Handel
4
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1
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Article
68
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68
Aufsatz in Zeitschrift
68
Language
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English
68
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Arli, Denni
2
Arora, Amit
2
Arora, Anshu
2
Fazli-Salehi, Reza
2
Madadi, Rozbeh
2
Torres, Ivonne M.
2
Zúñiga, Miguel Ángel
2
Abalkhail, Tagreed Saleh
1
Abdelwahab, Dalia
1
Agnihotri, Arpita
1
Akturan, Ulun
1
Alarcón-del-Amo, María-del-Carmen
1
Allan, David
1
Anand, Sandip
1
Anderson, Ronald
1
Andrews, Lynda
1
Arnita, Devi
1
Attaran, Sharmin
1
Bacouël-Jentjens, Sabine
1
Banerjee, Shubhomoy
1
Barnes, Liz
1
Bhat, Savita
1
Bhattacharya, Saurabh
1
Bhuian, Shahid Nakib
1
Bianchi, Constanza
1
Boyle, Peter J.
1
Bozbay, Zehra
1
Branchik, Blaine
1
Bui Nhat Vuong
1
Burnaz, Sebnem
1
Calantone, Roger J.
1
Caskey, D'Arcy
1
Cesaronic, Fabrizio
1
Chakraborty, Uttam
1
Chao, Paul
1
Chatterjee, Soumi
1
Cheah, Isaac
1
Chen, Changdong
1
Chen, Huan
1
Chikweche, Tendai
1
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Journal of international consumer marketing
Journal of promotion management : JPM
Journal of business research : JBR
360
Journal of retailing and consumer services
221
The journal of product & brand management
186
The journal of brand management : an international journal
178
Asia Pacific journal of marketing and logistics
64
SpringerLink / Bücher
62
International journal of hospitality management
61
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
59
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
55
Psychology & marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Marketing intelligence & planning
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of internet marketing and advertising : IJIMA
40
International marketing review
38
European journal of marketing : EJM
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Marketing letters : a journal of research in marketing
35
International journal of consumer studies
33
Journal of Islamic marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of the Academy of Marketing Science
32
European journal of marketing
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of fashion marketing and management
29
Journal of global marketing
29
Journal of marketing
28
International journal of market research
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of travel and tourism marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of contemporary hospitality management
25
Journal of global fashion marketing : JGfM
25
Global business review
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Journal of hospitality marketing & management
24
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ECONIS (ZBW)
68
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1
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
Saved in:
2
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
3
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
Saved in:
4
Will you support or oppose? : the impact of region-of-origin bias on oppositional loyalty
Abdelwahab, Dalia
;
San-Martín, Sonia
;
Jiménez, Nadia
- In:
Journal of international consumer marketing
35
(
2023
)
3
,
pp. 314-332
Persistent link: https://www.econbiz.de/10014321484
Saved in:
5
Brand hate internationally : a validation study from Slovenia
Fetscherin, Marc
;
Ruzzier, Maja Konečnik
;
Ivanov, Sabina
; …
- In:
Journal of international consumer marketing
35
(
2023
)
4
,
pp. 436-447
Persistent link: https://www.econbiz.de/10014321496
Saved in:
6
Ethnocentrism and consumer knowledge in the U.S. auto consumer
Story, John
;
Godwin, Lynn
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 451-463
Persistent link: https://www.econbiz.de/10014422396
Saved in:
7
Effects of ad music attitude on ad attitude, brand attitude, and purchase intention
Raja, Md Washim
;
Anand, Sandip
;
Allan, David
- In:
Journal of international consumer marketing
35
(
2023
)
5
,
pp. 486-501
Persistent link: https://www.econbiz.de/10014422420
Saved in:
8
How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Furukawa, Hiroyasu
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 11-23
Persistent link: https://www.econbiz.de/10013167297
Saved in:
9
To what extent should emerging brands maintain distinctiveness in the global market? : the effect of brand isomorphism level on brand evaluation
Chen, Changdong
;
Jiang, Ruochen
- In:
Journal of international consumer marketing
34
(
2022
)
1
,
pp. 72-94
Persistent link: https://www.econbiz.de/10013167303
Saved in:
10
The effects of macro and micro country image on consumer brand preferences
Garcia de los Salmones Sanchez, Maria del Mar
;
Herrero, …
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 137-150
Persistent link: https://www.econbiz.de/10013167315
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