How does the CEO's influence affect consumer brand trust? : the mediating effects of symbolic and environmental product perceptions
Hiroyasu Furukawa
Year of publication: |
2022
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Authors: | Furukawa, Hiroyasu |
Published in: |
Journal of international consumer marketing. - Philadelphia, PA : Routledge, Taylor & Francis Group, ISSN 1528-7068, ZDB-ID 2069279-1. - Vol. 34.2022, 1, p. 11-23
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Subject: | Brand trust | CEO endorsement | CEO influence | environmental product perception | symbolic product perception | Konsumentenverhalten | Consumer behaviour | Führungskräfte | Managers | Vertrauen | Confidence | Wahrnehmung | Perception | Markenimage | Brand image | Unternehmenserfolg | Firm performance | Markenführung | Brand management |
Saved in:
Online Resource