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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of internet commerce"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"The journal of brand management : an international journal"
~person:"Dens, Nathalie"
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Consumer behaviour
Konsumentenverhalten
2
Advertising effects
1
Associative Network theory
1
Attitude towards charitable organizations
1
Attitude towards helping others
1
Brand
1
Brand attitude
1
Brand management
1
Brand placement
1
Corporate Social Responsibility
1
Corporate image
1
Corporate reputation
1
Corporate social responsibility
1
Firmenimage
1
Foreign language
1
Language
1
Markenartikel
1
Markenführung
1
Meinung
1
Nonprofit organization
1
Nonprofit-Organisation
1
Opinion
1
Persuasion knowledge
1
Processing style
1
Product Placement
1
Product placement
1
Social alliances
1
Sprache
1
Strategic alliance
1
Strategische Allianz
1
Werbewirkung
1
Written narrative
1
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Dens, Nathalie
Kulczynski, Alicia
4
Abratt, Russell
3
Baxter, Stacey M.
3
Gil Saura, Irene
3
Jassawalla, Avan R.
3
Johnson, Lester W.
3
Krishna, Aradhna
3
Kumar, V.
3
McFerran, Brent
3
Sashittal, Hemant Chaitanya
3
Šerić, Maja
3
Anubha
2
Aslam, Wajeeha
2
Berenguer Contrí, Gloria
2
Bijmolt, Tammo H. A.
2
Changchit, Chuleeporn
2
Chawla, Deepak
2
Confente, Ilenia
2
Cutshall, Robert
2
Donthu, Naveen
2
Etkin, Jordan
2
Farhat, Kashif
2
Fazli-Salehi, Reza
2
Ghose, Sanjoy
2
Gunasti, Kunter
2
Hamilton, Rebecca W.
2
Haverila, Kai
2
Haverila, Matti
2
Haws, Kelly L.
2
Heine, Klaus
2
Hur, Songyee
2
Ilicic, Jasmina
2
Inegbedion, Henry Egbezien
2
Islam, Jamid Ul
2
Jin, Byoungho
2
Johnson, Zachary S.
2
Jung, Sojin
2
Kahn, Barbara E.
2
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Journal of internet commerce
Journal of marketing research : JMR
The journal of brand management : an international journal
International journal of advertising : the quarterly review of marketing communications
6
Journal of business research : JBR
3
International journal of advertising : the review of marketing communications
2
Electronic commerce research
1
International journal of consumer studies
1
International journal of innovation management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International marketing review
1
Journal of Islamic marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
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When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Roosens, Bram
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
26
(
2019
)
2
,
pp. 195-208
Persistent link: https://www.econbiz.de/10012060059
Saved in:
2
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
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