When do social alliances pay off? : how the effect on corporate image depends on consumers' prosocial attitudes
Year of publication: |
2019
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Authors: | Roosens, Bram ; Dens, Nathalie |
Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 2, p. 195-208
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Subject: | Social alliances | Corporate image | Corporate social responsibility | Associative Network theory | Attitude towards helping others | Attitude towards charitable organizations | Corporate Social Responsibility | Firmenimage | Corporate reputation | Konsumentenverhalten | Consumer behaviour | Strategische Allianz | Strategic alliance | Meinung | Opinion | Nonprofit-Organisation | Nonprofit organization |
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