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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~person:"Walker Reczek, Rebecca"
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Consumer behaviour
Konsumentenverhalten
3
AI
1
Advertising effects
1
Artificial intelligence
1
Beziehungsmarketing
1
Brand
1
Brand image
1
Brand management
1
Data protection
1
Datenschutz
1
Erwartungsbildung
1
Expectation formation
1
Künstliche Intelligenz
1
Linguistics
1
Linguistik
1
Markenartikel
1
Markenführung
1
Markenimage
1
Relationship marketing
1
Werbewirkung
1
alienation
1
artificial intelligence
1
brand names
1
brand personality
1
customer experience
1
discrimination
1
linguistics
1
persuasion knowledge
1
privacy
1
replacement
1
sincerity
1
technology marketing
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Walker Reczek, Rebecca
Haws, Kelly L.
6
Kumar, V.
6
Palmatier, Robert W.
6
MacInnis, Deborah J.
5
Sevilla, Julio
5
Houston, Mark B.
4
Kulczynski, Alicia
4
Puntoni, Stefano
4
Reinartz, Werner J.
4
Abratt, Russell
3
Baxter, Stacey M.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Eckhardt, Giana M.
3
Fang, Eric
3
Gil Saura, Irene
3
Grewal, Dhruv
3
Janakiraman, Ramkumar
3
Jassawalla, Avan R.
3
Jiang, Baojun
3
Johnson, Lester W.
3
Kannan, P. K.
3
Katona, Zsolt
3
Krishna, Aradhna
3
Lamberton, Cait
3
Liu, Peggy J.
3
Liu, Yan
3
McFerran, Brent
3
Rishika, Rishika
3
Sashittal, Hemant Chaitanya
3
Shu, Suzanne B.
3
White, Katherine
3
Wilbur, Kenneth C.
3
Zhang, Jonathan Z.
3
Šerić, Maja
3
Affonso, Felipe M.
2
Ailawadi, Kusum L.
2
Allard, Thomas
2
Batra, Rajeev
2
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Journal of marketing research : JMR
Journal of marketing
The journal of brand management : an international journal
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of retailing
1
Marketing letters : a journal of research in marketing
1
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ECONIS (ZBW)
3
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1
"Choozing" the best spelling : consumer response to unconventionally spelled brand names
Costello, John P.
;
Walker, Jesse
;
Walker Reczek, Rebecca
- In:
Journal of marketing
87
(
2023
)
6
,
pp. 889-905
Persistent link: https://www.econbiz.de/10014432738
Saved in:
2
Consumers and artificial intelligence : an experiential perspective
Puntoni, Stefano
;
Walker Reczek, Rebecca
;
Giesler, Markus
; …
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 131-151
Persistent link: https://www.econbiz.de/10012391431
Saved in:
3
Commentary: how AI shapes consumer experiences and expectations
Cukier, Kenneth
- In:
Journal of marketing
85
(
2021
)
1
,
pp. 152-155
Persistent link: https://www.econbiz.de/10012391432
Saved in:
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