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subject:"Consumer behaviour"
~accessRights:"restricted"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of brand management : an international journal"
~subject:"Preismanagement"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Preismanagement
Konsumentenverhalten
421
Brand management
214
Markenführung
214
Brand image
171
Markenimage
171
Brand
128
Markenartikel
126
Beziehungsmarketing
86
Relationship marketing
86
Social Web
65
Social web
65
Internet marketing
60
Online-Marketing
60
Advertising effects
45
Werbewirkung
45
Viral marketing
37
Virales Marketing
37
Luxury goods
34
Luxusgüter
34
Emotion
33
Advertising
31
Werbung
31
Marketing management
24
Marketingmanagement
24
Personality psychology
24
Persönlichkeitspsychologie
24
Customer satisfaction
22
Kundenzufriedenheit
22
Einzelhandel
21
Retail trade
21
Brand loyalty
20
Online retailing
20
Online-Handel
20
Experiment
19
Pricing strategy
19
Corporate Social Responsibility
17
Corporate social responsibility
17
Markentreue
15
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27
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Article
421
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Article in journal
421
Aufsatz in Zeitschrift
421
Conference paper
3
Konferenzbeitrag
3
Language
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English
421
Author
All
Haws, Kelly L.
6
Kumar, V.
6
Palmatier, Robert W.
6
MacInnis, Deborah J.
5
Sevilla, Julio
5
Houston, Mark B.
4
Kulczynski, Alicia
4
Puntoni, Stefano
4
Reinartz, Werner J.
4
Abratt, Russell
3
Baxter, Stacey M.
3
Bijmolt, Tammo H. A.
3
Botti, Simona
3
Eckhardt, Giana M.
3
Fang, Eric
3
Gil Saura, Irene
3
Grewal, Dhruv
3
Janakiraman, Ramkumar
3
Jassawalla, Avan R.
3
Jiang, Baojun
3
Johnson, Lester W.
3
Kannan, P. K.
3
Katona, Zsolt
3
Krishna, Aradhna
3
Lamberton, Cait
3
Liu, Peggy J.
3
Liu, Yan
3
McFerran, Brent
3
Rishika, Rishika
3
Sashittal, Hemant Chaitanya
3
Shu, Suzanne B.
3
Walker Reczek, Rebecca
3
White, Katherine
3
Wilbur, Kenneth C.
3
Zhang, Jonathan Z.
3
Šerić, Maja
3
Affonso, Felipe M.
2
Ailawadi, Kusum L.
2
Allard, Thomas
2
Batra, Rajeev
2
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Journal of marketing research : JMR
Journal of marketing
The journal of brand management : an international journal
Journal of retailing and consumer services
1,534
Journal of business research : JBR
1,450
International journal of hospitality management
518
European Journal of Marketing
364
Journal of Consumer Marketing
364
International journal of consumer studies
321
SpringerLink / Bücher
283
Asia Pacific journal of marketing and logistics
280
International Journal of Retail & Distribution Management
258
Psychology & marketing
249
The journal of product & brand management
231
Technological forecasting & social change : an international journal
223
Tourism management : research, policies, practice
220
Management science : journal of the Institute for Operations Research and the Management Sciences
219
Journal of travel and tourism marketing
217
Journal of marketing communications
215
Journal of Product & Brand Management
200
International journal of advertising : the review of marketing communications
196
Journal of Islamic marketing
193
Journal of international consumer marketing
193
International journal of contemporary hospitality management
192
Working paper / National Bureau of Economic Research, Inc.
191
Journal of retailing
180
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
178
Discussion paper / Centre for Economic Policy Research
167
Journal of promotion management : innovations in planning and applied research
167
Journal of hospitality marketing & management
166
Journal of marketing management : JMM ; journal of the Academy of Marketing
161
Journal of the Academy of Marketing Science
160
Journal of Services Marketing
155
The international review of retail, distribution and consumer research
155
Marketing Intelligence & Planning
151
Journal of strategic marketing
149
Marketing intelligence & planning
148
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
145
Food policy : economics planning and politics of food and agriculture
143
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
143
The journal of services marketing
142
Discussion papers / CEPR
140
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ECONIS (ZBW)
421
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1
The activist brand and the transformational power of resistance : towards a narrative conceptual framework
Andersen, Sophie Esmann
;
Johansen, Trine Susanne
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 140-152
Persistent link: https://www.econbiz.de/10014511513
Saved in:
2
Peer effects on brand activism : evidence from brand and user chatter on Twitter
Guha, Mithila
;
Korschun, Daniel
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 153-167
Persistent link: https://www.econbiz.de/10014511514
Saved in:
3
From warmth to warrior : impacts of non-profit brand activism on brand bravery, brand hypocrisy and brand equity
Lee, Zoe
;
Spry, Amanda
;
Ekinci, Yuksel
;
Vredenburg, Jessica
- In:
The journal of brand management : an international journal
31
(
2024
)
2
,
pp. 193-211
Persistent link: https://www.econbiz.de/10014511517
Saved in:
4
From mentally doing to actually doing : a meta-analysis of induced positive consumption simulations
Ceylan, Gizem
;
Diehl, Kristin
;
Wood, Wendy
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 21-39
Persistent link: https://www.econbiz.de/10014582891
Saved in:
5
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
6
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
7
Symbolically simple : how simple packaging design influences willingness to pay for consumable products
Ton, Lan Anh N.
;
Smith, Rosanna K.
;
Sevilla, Julio
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 121-140
Persistent link: https://www.econbiz.de/10014582904
Saved in:
8
Influencer mix strategies in livestream commerce : impact on product sales
Gu, Xian
;
Zhang, Xiaoxi
;
Kannan, P. K.
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 64-83
Persistent link: https://www.econbiz.de/10014582928
Saved in:
9
How high-arousal language shapes micro- versus macro-influencers' impact
Cascio Rizzo, Giovanni Luca
;
Ordenes, Francisco Villarroel
- In:
Journal of marketing
88
(
2024
)
4
,
pp. 107-128
Persistent link: https://www.econbiz.de/10014582936
Saved in:
10
The impact of consumer personality and social network position on brand community engagement
Akdevelioglu, Duygu
;
Kara, Selcan
;
Perotti, Victor
- In:
The journal of brand management : an international journal
31
(
2024
)
3
,
pp. 235-250
Persistent link: https://www.econbiz.de/10014583569
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