Understanding consumer self-design abandonment : a dynamic perspective
Year of publication: |
2024
|
---|---|
Authors: | Krause, Franziska ; Franke, Nikolaus |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 1547-7185, ZDB-ID 2052318-X. - Vol. 88.2024, 2, p. 79-98
|
Subject: | mass customization | online configurators | product design | abandonment | longitudinal process | goal pursuit | U-shape of valence | overoptimism | Konsumentenverhalten | Consumer behaviour | Mass Customization | Mass customization | Produktgestaltung | Product design | Produktentwicklung | New product development |
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