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subject:"Consumer behaviour"
~accessRights:"restricted"
~person:"Jang, Soocheong"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~type_genre:"Article in journal"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Konsumentenverhalten
79
Brand management
24
Markenführung
24
Luxury goods
19
Luxusgüter
19
Brand image
17
Markenimage
17
Fashion
15
Mode
15
Advertising effects
14
Werbewirkung
14
Gastronomie
13
Restaurant industry
13
Internet marketing
12
Online-Marketing
12
Beziehungsmarketing
10
Brand
10
Markenartikel
10
Relationship marketing
10
Advertising
9
Customer satisfaction
9
Kundenzufriedenheit
9
Werbung
9
Cultural identity
8
Kulturelle Identität
8
Dienstleistungsqualität
6
Ethnic group
6
Ethnische Gruppe
6
Service quality
6
Social Web
6
Social web
6
Sustainability
6
Consumer behavior
5
Culture
5
Globalisierung
5
Globalization
5
Marketing management
5
Marketingmanagement
5
Nachhaltiger Konsum
5
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Online availability
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1
Type of publication
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Article
78
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
Aufsatz in Zeitschrift
79
Aufsatzsammlung
1
Language
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English
79
Author
All
Jang, Soocheong
Ko, Eunju
Laroche, Michel
Han, Heesup
82
Mattila, Anna S.
63
Septianto, Felix
52
Paul, Justin
49
Dwivedi, Yogesh Kumar
46
Loureiro, Sandra Maria Correia
43
Kim, Jungkeun
37
Thaichon, Park
37
Phau, Ian
36
Hollebeek, Linda D.
35
Lusk, Jayson L.
34
Rana, Nripendra P.
33
Kim, Seongseop
31
Wu, Luorong
30
Japutra, Arnold
29
Nayga, Rodolfo M.
29
Park, Jungkun
28
Grewal, Dhruv
27
Prashar, Sanjeev
27
Line, Nathaniel D.
26
Ahn, Jiseon
25
Balaji, M. S.
25
Dhir, Amandeep
25
Ko, Yong Jae
25
Law, Chun Hung Roberts
25
Liu, Qing
25
Bang, Nguyen
24
Hanks, Lydia
24
Hwang, Jinsoo
24
Jebarajakirthy, Charles
24
Rahman, Zillur
24
So, Kevin Kam Fung
24
Khare, Arpita
23
Quach, Sara
23
Vrontis, Demetris
23
Wong, IpKin Anthony
23
Zhang, Lu
23
Arli, Denni
22
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Published in...
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Journal of business research : JBR
23
International journal of hospitality management
11
International journal of contemporary hospitality management
7
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
International journal of advertising : the quarterly review of marketing communications
3
International marketing review
2
Journal of business ethics : JOBE
2
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of marketing communications
2
International journal of consumer studies
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of destination marketing & management
1
Journal of hospitality marketing & management
1
Journal of promotion management : JPM
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
Service business
1
Tourism management : research, policies, practice
1
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ECONIS (ZBW)
79
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79
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1
The effect of luxury brand erotic capital on luxury brand consumption value and purchase intention : focus on VIP customers
Pang, Wonbae
;
Ko, Eunju
;
Cho, Minjung
- In:
Journal of global scholars of marketing science : …
34
(
2024
)
2
,
pp. 123-142
Persistent link: https://www.econbiz.de/10014511622
Saved in:
2
Plant-based food is unhealthy : that's not true! : how can corrective messages help promote plant-based menus in quick-service restaurants?
Zhang, Xingyi
;
Jeong, EunHa
;
Shao, Xiaolong
;
Jang, Soocheong
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3216-3234
Persistent link: https://www.econbiz.de/10014334291
Saved in:
3
To whom do restaurants' preventive measures matter more during a pandemic? : the moderating effects of need-for-cognition and relationship strength
Kim, Heewon
;
Jang, Soocheong
;
Gim, Jaehee
- In:
International journal of contemporary hospitality management
35
(
2023
)
9
,
pp. 3360-3386
Persistent link: https://www.econbiz.de/10014334308
Saved in:
4
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
5
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
6
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
7
The effect of luxury brands' sustainable fashion marketing types on authenticity, brand attitude, and purchase intention
Lee, Hojae
;
Ko, Eunju
;
Lee, Sanghoon
- In:
Journal of global scholars of marketing science : …
33
(
2023
)
4
,
pp. 497-512
Persistent link: https://www.econbiz.de/10014369363
Saved in:
8
The effect of COVID-19 on hotel booking intentions: Investigating the roles of message appeal type and brand loyalty
Ju, Yongwook
;
Jang, Soocheong
- In:
International journal of hospitality management
108
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013482202
Saved in:
9
Don't touch the merchandise! : factors associated with consumer preference for contact free shopping
Jeong, Dayun
;
Ko, Eunju
;
Taylor, Charles Raymond
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013468635
Saved in:
10
Luxury customization and self-authenticity : implications for consumer wellbeing
Choi, Dayeon
;
Seo, Yuri
;
Septianto, Felix
;
Ko, Eunju
- In:
Journal of business research : JBR
141
(
2022
),
pp. 243-252
Persistent link: https://www.econbiz.de/10013168058
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