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subject:"Consumer behaviour"
~accessRights:"restricted"
~subject:"Werbewirkung"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Werbewirkung
Markenführung
6,773
Brand management
6,763
Konsumentenverhalten
4,020
Markenimage
3,627
Brand image
3,601
Brand
2,488
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2,443
Beziehungsmarketing
1,435
Relationship marketing
1,435
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1,114
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1,114
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974
Internet marketing
957
Advertising effects
613
Marketingmanagement
565
Marketing management
563
Luxury goods
518
Luxusgüter
518
Markenpolitik
481
Advertising
384
Brand loyalty
380
Werbung
372
Customer satisfaction
366
Kundenzufriedenheit
366
Emotion
354
Einzelhandel
327
Retail trade
324
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322
Personality psychology
258
Persönlichkeitspsychologie
258
Viral marketing
257
Virales Marketing
257
Marketing
256
Corporate Social Responsibility
254
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252
Internationales Marketing
249
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248
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117
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Loureiro, Sandra Maria Correia
24
Han, Heesup
20
Ko, Eunju
19
Sarkar, Abhigyan
19
Guzman, Francisco
18
Melewar, T. C.
18
Japutra, Arnold
17
Sarkar, Juhi Gahlot
17
Bang, Nguyen
16
Phau, Ian
16
Khan, Imran
14
Diamantopoulos, Adamantios
13
Ekinci, Yuksel
13
Gázquez-Abad, Juan Carlos
13
Hollebeek, Linda D.
13
Martínez-López, Francisco J.
13
Ahn, Jiseon
12
Kunkel, Thilo
12
Park, Jungkun
12
Paul, Justin
12
Septianto, Felix
12
Veloutsou, Cleopatra
12
Dens, Nathalie
11
Gilal, Faheem Gul
11
Gilal, Naeem Gul
11
Gilal, Rukhsana Gul
11
Pelsmacker, Patrick de
11
Rahman, Zillur
11
Romaniuk, Jenni
11
Valette-Florence, Pierre
11
Casidy, Riza
10
King, Ceridwyn
10
Rather, Raouf Ahmad
10
Sreejesh, S.
10
Torres, Ivonne M.
10
Zúñiga, Miguel Ángel
10
Chen, Qimei
9
Foroudi, Pantea
9
Hwang, Jinsoo
9
Johnson, Lester W.
9
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Springer Fachmedien Wiesbaden
10
Edward Elgar Publishing
2
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Helmut-Schmidt-Universität
1
IGI Global
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Karlsruher Institut für Technologie
1
NetLibrary, Inc
1
Society for Consumer Psychology.
1
Springer Gabler <Firma>
1
Springer International Publishing
1
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Journal of business research : JBR
360
Journal of retailing and consumer services
221
The journal of product & brand management
186
The journal of brand management : an international journal
178
Asia Pacific journal of marketing and logistics
64
SpringerLink / Bücher
62
International journal of hospitality management
61
Journal of marketing communications
61
Journal of promotion management : innovations in planning and applied research
59
International journal of advertising : the review of marketing communications
56
Journal of strategic marketing
55
Psychology & marketing
52
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
48
Journal of international consumer marketing
44
Marketing intelligence & planning
43
Journal of marketing management : JMM ; journal of the Academy of Marketing
42
International journal of internet marketing and advertising : IJIMA
40
International marketing review
38
European journal of marketing : EJM
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
Marketing letters : a journal of research in marketing
35
International journal of consumer studies
33
Journal of Islamic marketing
33
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
33
Journal of the Academy of Marketing Science
32
European journal of marketing
31
International journal of advertising : the quarterly review of marketing communications
30
Journal of fashion marketing and management
29
Journal of global marketing
29
Journal of marketing
28
International journal of market research
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
26
Journal of travel and tourism marketing
26
Industrial marketing management : the international journal for industrial and high-tech firms
25
International journal of contemporary hospitality management
25
Journal of global fashion marketing : JGfM
25
Global business review
24
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
24
Journal of hospitality marketing & management
24
Journal of promotion management : JPM
24
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ECONIS (ZBW)
4,143
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1
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4,143
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1
Role of word-of-mouth communication in consumer brand relationship initiation and maintenance : insights from the bottom of pyramid markets
Banerjee, Shubhomoy
;
Sreejesh, S.
- In:
International journal of emerging markets
19
(
2024
)
5
,
pp. 1259-1280
Persistent link: https://www.econbiz.de/10014560253
Saved in:
2
Influence of brand mascots on enhancing awareness of Vietnam's tourism
Trinh Le Tan
;
Thi Tra My Le
;
Hoang Quynh My Phan
; …
- In:
Corporate Practices: Policies, Methodologies, and …
,
(pp. 117-132)
.
2024
Persistent link: https://www.econbiz.de/10014563855
Saved in:
3
Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market
Sharif, Khurram
;
Lemine, Mouna Sidi
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 18-43
Persistent link: https://www.econbiz.de/10014566927
Saved in:
4
Higher education institution choice intention model : mediation effect of attitude
Tasel-Jurkovic, Kevser
;
Altınbaṣak-Farina, İpek
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 136-155
Persistent link: https://www.econbiz.de/10014566952
Saved in:
5
Corporate social responsibility and brand loyalty in private higher education : mediation assessment of brand reputation and trust
Mostafa Rasoolimanesh, S.
;
Poh Ling Tan
;
Mehran Nejati
; …
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 156-177
Persistent link: https://www.econbiz.de/10014566954
Saved in:
6
The educational placebo effect : branding higher education benefits student learning
Esteky, Sina
;
Kalati, S. H.
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 246-261
Persistent link: https://www.econbiz.de/10014566960
Saved in:
7
Does forced-shift to online learning affect university brand image in South Korea? : role of perceived harm and international students' learning engagement
Zaman, Umer
;
Aktan, Murat
;
Baber, Hasnan
;
Nawaz, Shahid
- In:
Journal of marketing for higher education
34
(
2024
)
1
,
pp. 390-414
Persistent link: https://www.econbiz.de/10014566981
Saved in:
8
Social media snap judgments : the effect of social media-based brand cues on purchase intention
Stewart, Kristin
;
Perren, Rebeca
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 311-329
Persistent link: https://www.econbiz.de/10014574496
Saved in:
9
Modeling condom brand loyalty of young South African adults : an expectancy confirmation perspective
Nkwei, Emile Saker
;
Roberts-Lombard, Mornay
;
Maduku, …
- In:
Journal of nonprofit & public sector marketing
36
(
2024
)
3
,
pp. 322-346
Persistent link: https://www.econbiz.de/10014574604
Saved in:
10
Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon
- In:
Journal of international consumer marketing
36
(
2024
)
3
,
pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
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