The educational placebo effect : branding higher education benefits student learning
Year of publication: |
2024
|
---|---|
Authors: | Esteky, Sina ; Kalati, S. H. |
Published in: |
Journal of marketing for higher education. - [Erscheinungsort nicht ermittelbar] : Routledge, ISSN 1540-7144, ZDB-ID 2095943-6. - Vol. 34.2024, 1, p. 246-261
|
Subject: | Branding | higher education | learning outcomes | placebo effects | Hochschule | Higher education institution | Markenführung | Brand management | Studium | University education | Bildungsertrag | Returns to education | Konsumentenverhalten | Consumer behaviour | Studierende | Students |
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