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subject:"Consumer behaviour"
~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~person:"Ferrell, Odies C."
~subject:"Brand management"
~subject:"Werbewirkung"
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
Persistent link: https://www.econbiz.de/10012486210
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