Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
editors: Bryan Lukas, O. C. Ferrell
| Alternative title: | AMA educators proceedings volume 31 |
|---|---|
| Year of publication: |
[2020]
|
| Other Persons: | Lukas, Bryan A. (ed.) ; Ferrell, Odies C. (ed.) |
| Institutions: | AMA Winter Academic Conference <2020, San Diego, Calif.> ; American Marketing Association (issuing body) |
| Publisher: |
Chicago, IL, USA : American Marketing Association |
| Subject: | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management | Beziehungsmarketing | Relationship marketing | B-to-B-Marketing | Business-to-business marketing | Internationales Marketing | International marketing | Marktforschung | Market research | Produktentwicklung | New product development | Verkauf | Selling | Markenführung | Brand management | Online-Marketing | Internet marketing | Welt | World |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | ca. 400 Seiten in verschiedenen Seitenzählungen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| ISBN: | 978-1-7138-0589-2 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012486210