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subject:"Consumer behaviour"
~institution:"AMA Winter Academic Conference <2020, San Diego, Calif.>"
~subject:"Selling"
~subject:"Werbewirkung"
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Consumer behaviour
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Ferrell, Odies C.
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Lukas, Bryan A.
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AMA Winter Academic Conference <2020, San Diego, Calif.>
Springer Fachmedien Wiesbaden
14
Information Resources Management Association
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Deutsche Werbewissenschaftliche Gesellschaft
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Helmut-Schmidt-Universität
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Gottfried Wilhelm Leibniz Universität Hannover
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Österreichische Werbewissenschaftliche Gesellschaft
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AMA Winter Academic Conference <2021, Online>
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Consumer Culture Theory Conference <2, 2007, Toronto>
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Erasmus Research Institute of Management
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Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
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Fördergesellschaft Marketing (FGM) e.V.
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Gesellschaft zur Erforschung des Markenwesens
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Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
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Institut für Markt- und Distributionsforschung <Köln>
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International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
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International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
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Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
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Karlsruher Institut für Technologie
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Markendialog <12, 2008, Berlin>
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NetLibrary, Inc
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Robert Schuman Centre for Advanced Studies
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
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Consumers and firms in a global world : AMA Winter Academic Conference 2020 : AMA educators proceedings volume 31 : San Diego, California, USA, 14-16 February 2020
Lukas, Bryan A.
(
ed.
);
Ferrell, Odies C.
(
ed.
)
-
AMA Winter Academic Conference <2020, San Diego, Calif.>
;
…
-
2020
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