//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~institution:"Gesellschaft zur Erforschung des Markenwesens"
~institution:"Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga"
~institution:"Verlag Dr. Kovač"
~institution:"World Advertising Research Center <Henley-on-Thames>"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Brand management
35
Markenführung
35
Markenpolitik
34
Deutschland
23
Germany
21
Markenartikel
12
Brand
10
Marketingmanagement
7
Konsumentenverhalten
6
Marketing management
6
Erfolgsfaktor
5
Marke
5
Success factor
5
Verbraucherverhalten
5
Electronic Commerce
3
Kongress
3
Kundenbindung
3
Marketing
3
Unternehmen
3
Advertising
2
Berlin <2008>
2
Beziehungsmarketing
2
Business association
2
Innovation
2
Internet
2
Internet marketing
2
Kaufverhalten
2
Kommunikationsstrategie
2
Lebensalter
2
Luxury goods
2
Luxusgüter
2
Luxusware
2
Markenimage
2
Market research
2
Marketing-Mix
2
Marktforschung
2
Online-Marketing
2
Organisatorischer Wandel
2
Organizational change
2
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Hochschulschrift
3
Thesis
3
Collection of articles of several authors
2
Conference proceedings
2
Konferenzschrift
2
Sammelwerk
2
Graue Literatur
1
Non-commercial literature
1
more ...
less ...
Language
All
German
4
English
1
Russian
1
Author
All
Bouwman, Margot
1
Eichenauer, Sabrina
1
Franzen, Giep
1
Hanisch, Johannes
1
Isenberg, Marcel
1
Lips, Peter
1
Semerkova, L. N.
1
more ...
less ...
Institution
All
Gesellschaft zur Erforschung des Markenwesens
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
Verlag Dr. Kovač
World Advertising Research Center <Henley-on-Thames>
Springer Fachmedien Wiesbaden
10
Information Resources Management Association
6
American Marketing Association
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
more ...
less ...
Published in...
All
Schriftenreihe Studien zum Konsumentenverhalten
3
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Crowdsourcing als neuer Ansatz der Interaktion zwischen Marken und ihren Kunden
Eichenauer, Sabrina
-
2017
Persistent link: https://www.econbiz.de/10013435861
Saved in:
2
Automotive interior design : eine verhaltenswissenschaftliche Untersuchung der Wirkung automobiler Produktgestaltung am Beispiel des Fahrzeuginnenraums
Hanisch, Johannes
-
2017
Persistent link: https://www.econbiz.de/10013435865
Saved in:
3
Consumer engagement behaviors : motivationale Determinanten und Wirkungen der Ausübung markenbezogener Handlungen im Kontext von Facebook-Markenseiten
Isenberg, Marcel
-
2016
Persistent link: https://www.econbiz.de/10011534260
Saved in:
4
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
5
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
6
The mental world of brands : mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
-
2001
Persistent link: https://www.econbiz.de/10001567085
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->