Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
[GEM, Gesellschaft zur Erforschung des Markenwesens e.V. Red.: Peter Lips ...]
| Year of publication: |
2008
|
|---|---|
| Other Persons: | Lips, Peter (ed.) |
| Institutions: | Gesellschaft zur Erforschung des Markenwesens (contributor) ; Markendialog <12, 2008, Berlin> (contributor) |
| Publisher: |
Berlin : GEM |
| Subject: | Markenartikel | Brand | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour | Markenpolitik | Sozialer Wandel |
| Description of contents: | Table of Contents [gbv.de] ; Description [gbv.de] |
| Published items: |
6 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | 162 S. Ill., graph. Darst. 21 cm |
|---|---|
| Conferences: | Markendialog ; 12 (Berlin) : 2008.02.28. |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift ; Conference proceedings ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| ISBN: | 978-3-9809657-5-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003738747