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subject:"Consumer behaviour"
~institution:"Gesellschaft zur Erforschung des Markenwesens"
~institution:"Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga"
~institution:"World Advertising Research Center <Henley-on-Thames>"
~subject:"Kongress"
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Consumer behaviour
Kongress
Brand management
24
Markenführung
24
Markenpolitik
21
Deutschland
17
Germany
15
Markenartikel
9
Brand
8
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5
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Marketingmanagement
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Erfolgsfaktor
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Success factor
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Advertising
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Berlin <2008>
2
Beziehungsmarketing
2
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Marketing
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2011-2018
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Lips, Peter
4
Bouwman, Margot
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Franzen, Giep
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Gesellschaft zur Erforschung des Markenwesens
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
World Advertising Research Center <Henley-on-Thames>
Springer Fachmedien Wiesbaden
10
Information Resources Management Association
6
American Marketing Association
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Edward Elgar Publishing
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
National Bureau of Economic Research
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Erasmus Research Institute of Management
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
IGI Global
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
Internationale Konferenz "DerMarkentag" <5., 2014, Koblenz>
1
Karlsruher Institut für Technologie
1
Markendialog <12, 2008, Berlin>
1
Markendialog <13, 2009, Berlin>
1
NetLibrary, Inc
1
Robert Schuman Centre for Advanced Studies
1
Society for Consumer Psychology.
1
Springer International Publishing
1
Summer Educators' Conference <2012, Chicago, Ill.>
1
Universitat Pompeu Fabra / Departament d'Economia i Empresa
1
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Markendialog / Gesellschaft zur Erforschung des Markenwesens
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
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Marken im Einfluss des Internet : Markendialog, März 2009
Lips, Peter
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10004939307
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2
Wie lassen sich Marken im demographischen Wandel führen? : Markendialog Februar 2008
Lips, Peter
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003738747
Saved in:
3
Wie lassen sich Marken im demographischen Wandel führen?
Lips, Peter
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10004914897
Saved in:
4
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
5
Auf welchen Wegen mit Marken wachsen?
Lips, Peter
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10004914898
Saved in:
6
The mental world of brands : mind, memory and brand success
Franzen, Giep
;
Bouwman, Margot
-
2001
Persistent link: https://www.econbiz.de/10001567085
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