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subject:"Consumer behaviour"
~isPartOf:"Advances in advertising research"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Liao, Junyun"
~subject:"Social web"
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Consumer behaviour
Social web
Brand image
3
Brand management
3
Konsumentenverhalten
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Markenführung
3
Markenimage
3
Brand
2
Brand community
2
Markenartikel
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Anger
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Arbeitspsychologie
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Beziehungsmarketing
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Brand community-swinging
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Brand loyalty
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Channel complementarity theory
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Distribution channel
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Foreign brands
1
Knowledge-sharing behavior
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Markentreue
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Motivation
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Netnography
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Offline brand activity
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Organizational psychology
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Personality psychology
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Persönlichkeitspsychologie
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Product liability
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Product quality
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Product recalls
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Product safety
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Product-harm crisis
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Produkthaftung
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Produktqualität
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Produktsicherheit
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Psychological needs
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Psychological ownership
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Relationship marketing
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Self-determination theory
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Liao, Junyun
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
Casidy, Riza
2
Chao, Chih-Wei
2
Chatterjee, Ravi
2
Chen, Tser-yieth
2
Chow, Clement S. F.
2
Cui, Charles Chi
2
Di Benedetto, C. Anthony
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Farzana Quoquab
2
Gao, Lingling
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Gupta, Nitin
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Advances in advertising research
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
1
The journal of product & brand management
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ECONIS (ZBW)
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1
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
2
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
3
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
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