Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Year of publication: |
2022
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Authors: | Jiang, Ying ; Liao, Junyun ; Chen, Jiawen ; Hu, Yanghong ; Du, Peng |
Published in: |
Asia Pacific journal of marketing and logistics. - [Erscheinungsort nicht ermittelbar] : Proquest, ISSN 1758-4248, ZDB-ID 2037486-0. - Vol. 34.2022, 10, p. 2165-2183
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Subject: | Brand community | Knowledge-sharing behavior | Offline brand activity | Psychological needs | Psychological ownership | Self-determination theory | Konsumentenverhalten | Consumer behaviour | Persönlichkeitspsychologie | Personality psychology | Social Web | Social web | Markenführung | Brand management | Motivation | Arbeitspsychologie | Organizational psychology | Markenimage | Brand image |
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