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subject:"Consumer behaviour"
~isPartOf:"Advances in advertising research"
~person:"Rosengren, Sara"
~subject:"Social web"
~type_genre:"Collection of articles written by one author"
~type_genre:"Conference proceedings"
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The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
Rosengren, Sara
(
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)
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2013
Persistent link: https://www.econbiz.de/10009769351
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