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subject:"Consumer behaviour"
~isPartOf:"Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken"
~isPartOf:"Journal of business economics : JBE"
~person:"Bekk, Magdalena"
~person:"Diehl, Sandra"
~person:"Gierl, Heribert"
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Consumer behaviour
Konsumentenverhalten
8
Deutschland
5
Germany
5
Estimation
4
Schätzung
4
Advertising effects
3
Werbewirkung
3
Decision theory
2
Entscheidungstheorie
2
Personality psychology
2
Persönlichkeitspsychologie
2
Theorie
2
Theory
2
Age group
1
Altersgruppe
1
Beziehungsmarketing
1
Brand image
1
Brand management
1
Brand personality
1
Confidence
1
Customer age
1
Customer satisfaction
1
Customer service
1
Decision under uncertainty
1
Emotion
1
Entscheidung unter Unsicherheit
1
Experiment
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Kundenservice
1
Kundenzufriedenheit
1
Loyalty
1
Markenführung
1
Markenimage
1
Market entry
1
Marketing theory
1
Marketingtheorie
1
Markteintritt
1
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Article
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Article in journal
5
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5
Aufsatz im Buch
3
Book section
3
Language
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German
4
English
4
Author
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Bekk, Magdalena
Diehl, Sandra
Gierl, Heribert
Herrmann, Andreas
4
Schnittka, Oliver
4
Steiner, Winfried J.
4
Tscheulin, Dieter K.
3
Weinberg, Peter
3
Baier, Daniel
2
Decker, Reinhold
2
Gensler, Sonja
2
Heitmann, Mark
2
Homburg, Christian
2
Hruschka, Harald
2
Koschate, Nicole
2
Kurz, Peter
2
Lindenmeier, Jörg
2
Paetz, Friederike
2
Pohl, Alexander
2
Sattler, Henrik
2
Stöcker, Björn
2
Terlutter, Ralf
2
Wagner, Udo
2
Weiber, Rolf
2
Adam, Nadine
1
Adler, Susanne
1
Ahrholdt, Dennis C.
1
Albers, Sönke
1
Algesheimer, René
1
Andersch, Henrike
1
Aschersleben, Philipp
1
Baader, Galina
1
Bambauer, Silke
1
Bauer, Hans H.
1
Bayer, Sarah
1
Bayraktaroglu, Ayse Gul
1
Benkenstein, Martin
1
Boztuğ, Yasemin
1
Brand, Benedikt M.
1
Brendel, Carsten
1
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Journal of business economics : JBE
Marketing : ZFP ; journal of research and management
18
Jahrbuch der Absatz- und Verbrauchsforschung
7
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
6
Der Markt : international journal of marketing
5
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
International journal of advertising : the quarterly review of marketing communications
3
Journal of business research : JBR
3
Cutting edge international research
2
Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
2
International advertising and communication : current insights and empirical findings
2
Marketing : journal of research and management
2
Marketing letters : a journal of research in marketing
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
2
Review of managerial science
2
Transfer : Zeitschrift für Kommunikation und Markenmanagement
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Asia Pacific journal of marketing and logistics
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Electronic retailing
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Gabler-Edition Wissenschaft / Forschungsgruppe Konsum und Verhalten
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of marketing : IJM ; formerly Der Markt
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of advertising
1
Journal of business ethics : JBE
1
Journal of current issues and research in advertising
1
Journal of retailing and consumer services
1
Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
1
Marktpsychologie
1
Psychology & marketing
1
Schriften zum Marketing
1
SpringerLink / Bücher
1
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ECONIS (ZBW)
8
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1
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1
Traits grow important with increasing age : customer age, brand personality and loyalty
Bekk, Magdalena
;
Spörrle, Matthias
;
Landes, Miriam
; …
- In:
Journal of business economics : JBE
87
(
2017
)
4
,
pp. 511-531
Persistent link: https://www.econbiz.de/10011707433
Saved in:
2
Preis und Qualität als Dimensionen von Kompromissoptionen
Gierl, Heribert
;
Stiegelmayr, Karin
- In:
Journal of business economics : JBE
80
(
2010
)
5
,
pp. 495-531
Persistent link: https://www.econbiz.de/10003966093
Saved in:
3
Präferenzen bei Ergebnisambiguität
Gierl, Heribert
- In:
Journal of business economics : JBE
76
(
2006
)
11
,
pp. 1187-1216
Persistent link: https://www.econbiz.de/10003388544
Saved in:
4
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
5
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
6
Effects of consumers' mood in a personal sales conversation
Gierl, Heribert
;
Bambauer, Silke
- In:
Advertising and communication : proceedings 4th …
,
(pp. 278-286)
.
2005
Persistent link: https://www.econbiz.de/10003353831
Saved in:
7
Der Effekt der simultanen oder isolierten Präsentation von Wahlmöglichkeiten auf Präferenzen
Gierl, Heribert
- In:
Journal of business economics : JBE
73
(
2003
)
5
,
pp. 499-519
Persistent link: https://www.econbiz.de/10001763177
Saved in:
8
Neue Technologien und Leapfrogging der Nachfrager
Gierl, Heribert
- In:
Journal of business economics : JBE
67
(
1997
)
10
,
pp. 1073-1091
Persistent link: https://www.econbiz.de/10001227154
Saved in:
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