Traits grow important with increasing age : customer age, brand personality and loyalty
Year of publication: |
May 2017
|
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Authors: | Bekk, Magdalena ; Spörrle, Matthias ; Landes, Miriam ; Moser, Klaus |
Published in: |
Journal of business economics : JBE. - Berlin : Springer, ISSN 0044-2372, ZDB-ID 201074-4. - Vol. 87.2017, 4, p. 511-531
|
Subject: | Brand personality | Loyalty | Trust | Customer satisfaction | Customer age | Beziehungsmarketing | Relationship marketing | Kundenzufriedenheit | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Vertrauen | Confidence | Markenführung | Brand management | Altersgruppe | Age group | Persönlichkeitspsychologie | Personality psychology |
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