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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of international consumer marketing"
~person:"Arora, Anshu"
~subject:"Advertising effects"
~subject:"Beziehungsmarketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Advertising effects
Beziehungsmarketing
Designation of origin
3
Herkunftsbezeichnung
3
Konsumentenverhalten
3
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
Authenticity
1
Brand
1
Country-of-origin
1
Innovation
1
Innovation diffusion
1
Innovationsdiffusion
1
Luxury diffusion versus parent brands
1
Luxury goods
1
Luxusgüter
1
Markenartikel
1
New product development
1
Product design
1
Produktentwicklung
1
Produktgestaltung
1
Rules of origin
1
Ursprungsregeln
1
contagion
1
country of manufacture (COM)
1
country of origin (COO)
1
country-of-manufacture
1
country-of-origin
1
design newness
1
diffusion branding
1
experimental design
1
experimental research
1
hedonic versus utilitarian products
1
incrementally new products
1
levels of product involvement
1
purchase intentions
1
really new products
1
technical newness
1
utilitarian versus hedonic product categories
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Arora, Anshu
Khare, Arpita
9
Bruwer, Johan
6
Liu, Matthew Tingchi
6
Zúñiga, Miguel Ángel
6
Phau, Ian
5
Thaichon, Park
5
Torres, Ivonne M.
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Fazli-Salehi, Reza
4
Ko, Eunju
4
Madadi, Rozbeh
4
Pornpitakpan, Chanthika
4
Xue, Fei
4
Zhang, Dan
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Arora, Amit
3
Basfirinci, Cigdem
3
Casidy, Riza
3
Chao, Chih-Wei
3
Cheah, Isaac
3
Chen, Jiawen
3
Chen, Tser-yieth
3
Chikweche, Tendai
3
Cho, Heetae
3
Fam, Kim Shyan
3
Farzana Quoquab
3
Gavish, Yossi
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Han, C. M.
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Lee, Sangwon
3
Liao, Junyun
3
Liu, Yu
3
Lopes, Evandro Luiz
3
Manrai, Ajay K.
3
Meng, Juan
3
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Asia Pacific journal of marketing and logistics
Journal of international consumer marketing
Journal of promotion management : JPM
2
Global business value innovations : building innovation capabilities for business strategies
1
International Marketing and Management Research
1
International journal of cross cultural management
1
International journal of emerging markets
1
Springer eBook Collection
1
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ECONIS (ZBW)
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WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Arora, Anshu
;
Arora, Amit
- In:
Journal of international consumer marketing
29
(
2017
)
3
,
pp. 135-161
Persistent link: https://www.econbiz.de/10011709326
Saved in:
2
Miu Miu diffuses Prada : coupling country-of-origin versus country-of-manufacture effects with brand authenticity and contagion
Arora, Anshu
;
Wu, Jun
;
Arora, Amit
;
Bacouël-Jentjens, …
- In:
Journal of international consumer marketing
28
(
2016
)
4
,
pp. 228-250
Persistent link: https://www.econbiz.de/10011529897
Saved in:
3
Consumer response to diffusion brands and luxury brands : the role of country of origin and country of manufacture
Arora, Anshu
;
McIntyre, John R.
;
Wu, Jun
;
Arora, Amit
- In:
Journal of international consumer marketing
27
(
2015
)
1
,
pp. 3-26
Persistent link: https://www.econbiz.de/10010513857
Saved in:
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