WYSIWYG : seeing is believing : consumer responses to levels of design newness, product innovativeness, and the role of country-of-origin
Year of publication: |
May-June 2017
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Authors: | Arora, Anshu ; Arora, Amit |
Published in: |
Journal of international consumer marketing. - Philadelphia, Pa. : Taylor & Francis Group, ISSN 0896-1530, ZDB-ID 1080285-X. - Vol. 29.2017, 3, p. 135-161
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Subject: | Country-of-origin | design newness | experimental design | incrementally new products | purchase intentions | really new products | technical newness | utilitarian versus hedonic product categories | Produktentwicklung | New product development | Konsumentenverhalten | Consumer behaviour | Innovation | Produktgestaltung | Product design | Herkunftsbezeichnung | Designation of origin |
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