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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Journal of marketing communications"
~isPartOf:"The journal of product & brand management"
~person:"Liao, Junyun"
~subject:"Dienstleistungsqualität"
~subject:"Internet marketing"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Dienstleistungsqualität
Internet marketing
Brand image
4
Brand management
4
Konsumentenverhalten
4
Markenführung
4
Markenimage
4
Brand
3
Markenartikel
3
Beziehungsmarketing
2
Brand community
2
Brand loyalty
2
Markentreue
2
Relationship marketing
2
Anger
1
Arbeitspsychologie
1
Brand avoidance
1
Brand community-swinging
1
Brand disidentification
1
Brand identification
1
Channel complementarity theory
1
Distribution channel
1
Foreign brands
1
Knowledge-sharing behavior
1
Motivation
1
Netnography
1
Offline brand activity
1
Oppositional brand loyalty
1
Organizational psychology
1
Perceived inter-group rivalry
1
Personality psychology
1
Persönlichkeitspsychologie
1
Product liability
1
Product quality
1
Product recalls
1
Product safety
1
Product-harm crisis
1
Produkthaftung
1
Produktqualität
1
Produktsicherheit
1
Psychological needs
1
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4
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Liao, Junyun
Guzman, Francisco
9
Bruwer, Johan
6
Liu, Matthew Tingchi
6
Muehling, Darrel D.
6
Cheng, Julian Ming Sung
5
Schultz, Don E.
5
Thaichon, Park
5
Um, Nam-Hyun
5
Ahmed, Zafar U.
4
Anisimova, Tatiana
4
Bhaduri, Gargi
4
Chen, Jiawen
4
Chiu, Weisheng
4
Chu, Rongwei
4
Dodoo, Naa Amponsah
4
Dwivedi, Abhishek
4
Fetscherin, Marc
4
Kim, Soojung
4
Ko, Eunju
4
Olsen, Svein O.
4
Pentina, Iryna
4
Pornpitakpan, Chanthika
4
Sarkar, Abhigyan
4
Stoel, Leslie
4
Veloutsou, Cleopatra
4
Wiedmann, Klaus-Peter
4
Zúñiga, Miguel Ángel
4
Ahn, Jiseon
3
Al-Kwifi, Sam O.
3
Amos, Clinton
3
Bailey, Ainsworth Anthony
3
Balasubramanian, Siva Kumar
3
Bellman, Steven
3
Chan, Fong Yee
3
Cheah, Isaac
3
Cho, Heetae
3
Coker, Kesha K.
3
Fam, Kim Shyan
3
Flavián Blanco, Carlos
3
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Published in...
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Asia Pacific journal of marketing and logistics
Journal of marketing communications
The journal of product & brand management
Journal of business research : JBR
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Journal of retailing and consumer services
1
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ECONIS (ZBW)
4
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1
Avoidance or trash talk : the differential impact of brand identification and brand disidentification on oppositional brand loyalty
Liao, Junyun
;
Guo, Rui
;
Chen, Jiawen
;
Du, Peng
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 1005-1017
Persistent link: https://www.econbiz.de/10014334392
Saved in:
2
Understanding local consumers' reactions to perceived unfair product recalls of foreign brands : a relative deprivation perspective
Liao, Junyun
;
He, Siying
;
Hu, Yanghong
;
Chen, Jiawen
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2216-2234
Persistent link: https://www.econbiz.de/10014430222
Saved in:
3
Understanding the antecedents and outcomes of brand community-swinging in a poly-social-media context : a perspective of channel complementarity theory
Liao, Junyun
;
Chen, Jiawen
;
Dong, Xuebing
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
3
,
pp. 506-523
Persistent link: https://www.econbiz.de/10013163348
Saved in:
4
Motivation for users' knowledge-sharing behavior in virtual brand communities : a psychological ownership perspective
Jiang, Ying
;
Liao, Junyun
;
Chen, Jiawen
;
Hu, Yanghong
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2165-2183
Persistent link: https://www.econbiz.de/10013552984
Saved in:
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