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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~isPartOf:"Technological forecasting & social change : an international journal"
~person:"Ko, Eunju"
~person:"Paul, Justin"
~subject:"Innovationsdiffusion"
~subject:"Social web"
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Search: subject_exact:"Consumer Behaviour"
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Consumer behaviour
Innovationsdiffusion
Social web
Konsumentenverhalten
8
Fashion
4
Mode
4
Brand management
2
Coronavirus
2
Innovation adoption
2
Innovationsakzeptanz
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Mobile phone
2
Mobiltelefon
2
Adoption
1
Aida model
1
Android
1
Behavioral intention
1
Behavioural intentions
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand collaboration
1
Brand image
1
COVID-19
1
Clothing industry
1
Cognitive stages
1
Collaboration product attributes
1
Computerspiel
1
Consumer happiness
1
Consumption behavior
1
Consumption value
1
Covid-19 phobia
1
Customer equity
1
Customer satisfaction
1
Customer value
1
DOI
1
Digital fashion
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
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Online availability
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Undetermined
8
Type of publication
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Article
8
Type of publication (narrower categories)
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Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Ko, Eunju
Paul, Justin
Shin, Jungwoo
7
Liu, Matthew Tingchi
6
Barnes, Stuart J.
5
Bruwer, Johan
5
Hajli, Nick
5
Lee, Daeho
5
Thaichon, Park
5
Yuen, Kum Fai
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Dwivedi, Yogesh Kumar
4
Huang, Youlin
4
Lin, Chieh-Peng
4
Okumuş, Abdullah
4
Ooi, Keng-Boon
4
Pornpitakpan, Chanthika
4
Qian, Lixian
4
Tan, Garry Wei-Han
4
Wang, Xueqin
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Cheah, Isaac
3
Chen, Jiawen
3
Chen, Shih-Chih
3
Cho, Heetae
3
Fam, Kim Shyan
3
Frank, Björn
3
Jebarajakirthy, Charles
3
Jun, Duk Bin
3
Kautish, Pradeep
3
Kaynak, Erdener
3
Liao, Junyun
3
Mou, Jian
3
Olsen, Svein O.
3
Park, Yuri
3
Safeer, Asif Ali
3
Septianto, Felix
3
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Published in...
All
Asia Pacific journal of marketing and logistics
Technological forecasting & social change : an international journal
Journal of business research : JBR
29
Journal of retailing and consumer services
13
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of consumer studies
5
International journal of advertising : the review of marketing communications
4
Business strategy and the environment
3
European management journal
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of market research
3
Psychology & marketing
3
International marketing review
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Advances in culture, tourism and hospitality research
1
Asian journal of business ethics : AJBE
1
Cross-cultural buyer behavior
1
Emerald insight
1
European management review : EMR
1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
International journal of contemporary hospitality management
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of marketing communications
1
Journal of marketing management : JMM ; journal of the Academy of Marketing
1
Journal of promotion management : JPM
1
Journal of strategic marketing
1
Palgrave Studies in Marketing, Organizations and Society
1
Social and environmental issues in advertising
1
Technovation : the international journal of technological innovation, entrepreneurship and technology management
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Young consumers : insight and ideas for responsible marketers
1
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Source
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ECONIS (ZBW)
8
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1
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8
of
8
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date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
Mobile shoppers' response to Covid-19 phobia, pessimism and smartphone addiction : does social influence matter?
Chopdar, Prasanta Kr.
;
Paul, Justin
;
Prodanova, Jana
- In:
Technological forecasting & social change : an …
174
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013205327
Saved in:
5
Deciphering the impact of responsiveness on customer satisfaction, cross-buying behaviour, revisit intention and referral behaviour
Sharma, Deepika
;
Paul, Justin
;
Dhir, Sanjay
;
Taggar, Rashi
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2052-2072
Persistent link: https://www.econbiz.de/10013552967
Saved in:
6
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
7
Determinants of adoption of latest version smartphones : theory and evidence
Mehra, Aashish
;
Rajput, Sneha
;
Paul, Justin
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013332625
Saved in:
8
Role of social media on mobile banking adoption among consumers
Sharma, Manisha
;
Banerjee, Subhojit
;
Paul, Justin
- In:
Technological forecasting & social change : an …
180
(
2022
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013428919
Saved in:
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