Role of social media on mobile banking adoption among consumers
Manisha Sharma, Subhojit Banerjee, Justin Paul
| Year of publication: |
2022
|
|---|---|
| Authors: | Sharma, Manisha ; Banerjee, Subhojit ; Paul, Justin |
| Published in: |
Technological forecasting & social change : an international journal. - Amsterdam : Elsevier, ISSN 0040-1625, ZDB-ID 280700-2. - Vol. 180.2022, p. 1-13
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| Subject: | Social media | Aida model | Cognitive stages | Hierarchy of effects model | Mobile banking | Young consumers | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Electronic Banking | Electronic banking | Innovationsakzeptanz | Innovation adoption | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.techfore.2022.121720 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013428919