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subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Bruwer, Johan"
~subject:"Markenimage"
~subject:"Relationship marketing"
~subject:"Werbewirkung"
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Consumer behaviour
Markenimage
Relationship marketing
Werbewirkung
Konsumentenverhalten
5
Wein
4
Wine
4
Australia
2
Australien
2
Market segmentation
2
Marketing management
2
Marketingmanagement
2
Marktsegmentierung
2
Socio-demographics
2
Behaviourism
1
China
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Conjoint analysis
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Conjoint-Analyse
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Consumption metrics
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Extrinsic cues
1
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Kaufentscheidung
1
Lebensstil
1
Lifestyle
1
Marketing implications
1
Markets segmentation
1
Packaging
1
Private consumption
1
Privater Konsum
1
Product labelling
1
Psychographics
1
Purchase decision
1
Risikoaversion
1
Risk aversion
1
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1
USA
1
United States
1
Warenkennzeichnung
1
Weinbau
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1
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Bruwer, Johan
Liu, Matthew Tingchi
6
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Ko, Eunju
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Fam, Kim Shyan
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
Casidy, Riza
2
Chao, Chih-Wei
2
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2
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Dong, Xuebing
2
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2
Farzana Quoquab
2
Gao, Lingling
2
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2
Gorostidi-Martinez, Haritz
2
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2
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Asia Pacific journal of marketing and logistics
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
3
International journal of hospitality management
2
The international review of retail, distribution and consumer research
2
Agrekon
1
European journal of marketing : EJM
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of contemporary hospitality management
1
International journal of event and festival management
1
Journal of food products marketing
1
Journal of international consumer marketing
1
Journal of international food & agribusiness marketing : JIFAM
1
Marketing letters : a journal of research in marketing
1
The journal of consumer marketing
1
The journal of product & brand management
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Tourism and hospitality research : THR
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ECONIS (ZBW)
5
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1
Domain-specific market segmentation : a wine-related lifestyle (WRL) approach
Bruwer, Johan
;
Roediger, Brigitte
;
Herbst, Frikkie
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
1
,
pp. 4-26
Persistent link: https://www.econbiz.de/10011613289
Saved in:
2
Marketing implications from a behaviourism perspective of consumption dynamics and socio-demographics of wine consumers
Bruwer, Johan
;
McCutcheon, Emily
- In:
Asia Pacific journal of marketing and logistics
29
(
2017
)
3
,
pp. 519-537
Persistent link: https://www.econbiz.de/10011739459
Saved in:
3
U.S. wine consumer preferences for bottle characteristics, back label extrinsic cues and wine composition : a conjoint analysis
Kelley, Kathleen
;
Hyde, Jeffrey
;
Bruwer, Johan
- In:
Asia Pacific journal of marketing and logistics
27
(
2015
)
4
,
pp. 516-534
Persistent link: https://www.econbiz.de/10011456442
Saved in:
4
Perceived risk, risk-reduction strategies (RRS) and consumption occasions : roles in the wine consumer's purchase decision
Bruwer, Johan
;
Fong, Miranda
;
Saliba, Anthony
- In:
Asia Pacific journal of marketing and logistics
25
(
2013
)
3
,
pp. 369-390
Persistent link: https://www.econbiz.de/10009776159
Saved in:
5
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
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