The underlying motivations of Chinese wine consumer behaviour
Simon Somogyi and Elton Li, Trent Johnson, Johan Bruwer and Susan Bastian
| Year of publication: |
2011
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|---|---|
| Authors: | Somogyi, Simon ; Li, Elton ; Johnson, Trent ; Bruwer, Johan ; Bastian, Susan |
| Published in: |
Asia Pacific journal of marketing and logistics. - Bingley : Emerald Group Publishing Limited, ISSN 1355-5855, ZDB-ID 1174740-7. - Vol. 23.2011, 4, p. 473-485
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| Subject: | Wein | Wine | Marketingmanagement | Marketing management | Konsumentenverhalten | Consumer behaviour | Soziale Werte | Social values | China |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009382070