//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Asia Pacific journal of marketing and logistics"
~person:"Fam, Kim Shyan"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~subject:"Globalisierung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Globalisierung
Konsumentenverhalten
7
Fashion
3
Mode
3
Brand management
2
Luxury goods
2
Luxusgüter
2
Markenführung
2
Sales promotion
2
Verkaufsförderung
2
Advertising effects
1
Asia
1
Asien
1
Bekleidungsindustrie
1
Beziehungsmarketing
1
Brand collaboration
1
Brand image
1
COVID-19
1
China
1
Clothing industry
1
Collaboration product attributes
1
Computerspiel
1
Consumer happiness
1
Consumer perceptions
1
Consumption behavior
1
Consumption value
1
Coronavirus
1
Customer equity
1
Customer value
1
Digital fashion
1
Digital platform
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
Epidemic
1
Epidemie
1
Equity sensitivity
1
Fantasy
1
Feeling
1
Fernsehwerbung
1
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
6
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
7
Author
All
Fam, Kim Shyan
Ko, Eunju
Laroche, Michel
Liu, Matthew Tingchi
6
Bruwer, Johan
5
Thaichon, Park
5
Cheng, Julian Ming Sung
4
Chiu, Weisheng
4
Chu, Rongwei
4
Pornpitakpan, Chanthika
4
Ahn, Jiseon
3
Anisimova, Tatiana
3
Cheah, Isaac
3
Chen, Jiawen
3
Cho, Heetae
3
Jebarajakirthy, Charles
3
Kaynak, Erdener
3
Liao, Junyun
3
Olsen, Svein O.
3
Septianto, Felix
3
Tjiptono, Fandy
3
Abdul, Waheed Kareem
2
Amenuvor, Fortune Edem
2
Arli, Denni
2
Bai, Xuesong
2
Bandyopadhyay, Argho
2
Boateng, Henry
2
Casidy, Riza
2
Chao, Chih-Wei
2
Chatterjee, Ravi
2
Chen, Tser-yieth
2
Chow, Clement S. F.
2
Cui, Charles Chi
2
Di Benedetto, C. Anthony
2
Dong, Xuebing
2
Dwivedi, Abhishek
2
Farzana Quoquab
2
Gao, Lingling
2
Gao, Zhihong
2
Gorostidi-Martinez, Haritz
2
Gupta, Nitin
2
more ...
less ...
Published in...
All
Asia Pacific journal of marketing and logistics
Journal of business research : JBR
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of retailing and consumer services
5
International journal of advertising : the review of marketing communications
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of consumer studies
3
International marketing review
3
Psychology & marketing
3
Journal of Islamic marketing : JIMA
2
Journal of business ethics : JOBE
2
Journal of consumer behaviour : an international research review
2
Journal of marketing communications
2
Journal of promotion management : JPM
2
Marketing and multicultural diversity
2
Qualitative market research : an international journal
2
The journal of consumer marketing
2
Tourism management : research, policies, practice
2
Advances in culture, tourism and hospitality research
1
Asia-Pacific journal of business administration
1
Australian journal of management
1
Cross-cultural and critical perspectives on brands
1
Cross-cultural buyer behavior
1
Economic research
1
Emerald insight
1
Handbook of strategic e-business management
1
International journal of Chinese culture and management : IJCCM
1
International journal of business and economics
1
International journal of retail & distribution management
1
Journal of advertising research
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of the Academy of Marketing Science
1
Routledge companions
1
Scientific publication
1
Social and environmental issues in advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of brand collaboration with the online game on customer equity and purchase intention : moderating effect of fashion brand type
Kim, Sang Jin
;
Yoo, Jiwon
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
9
,
pp. 2282-2299
Persistent link: https://www.econbiz.de/10014430228
Saved in:
2
The metaverse experience in luxury brands
Jiang, Qi
;
Kim, Miyea
;
Ko, Eunju
;
Kim, Kyung Hoon
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2501-2520
Persistent link: https://www.econbiz.de/10014430263
Saved in:
3
The perceived value of digital fashion product and purchase intention : the mediating role of the flow experience in metaverse platforms
Park, Yeonseo
;
Ko, Eunju
;
Do, Boram
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
11
,
pp. 2645-2665
Persistent link: https://www.econbiz.de/10014430272
Saved in:
4
Impact of COVID-19 pandemic upon fashion consumer behavior : focus on mass and luxury products
Pang, Wonbae
;
Ko, Jisu
;
Kim, Sang Jin
;
Ko, Eunju
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
10
,
pp. 2149-2164
Persistent link: https://www.econbiz.de/10013552980
Saved in:
5
Sales promotion : the role of equity sensitivity
Fam, Kim Shyan
;
Richard, James E.
;
McNeill, Lisa S.
; …
- In:
Asia Pacific journal of marketing and logistics
34
(
2022
)
9
,
pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139
Saved in:
6
Like it or not : differences in advertising likeability and dislikeability within Asia
Gazley, Aaron
;
Krisjanous, Jayne
;
Fam, Kim Shyan
; …
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10009492376
Saved in:
7
Special issue: Advertising and promotion in "new" Asia
Fam, Kim Shyan
(
contributor
)
-
2009
Persistent link: https://www.econbiz.de/10003849964
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->