//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
subject:"Consumer behaviour"
~isPartOf:"Business horizons"
~subject:"Werbewirkung"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Werbewirkung
Beziehungsmarketing
2
Brand management
2
Facebook
2
Internet marketing
2
Markenführung
2
Online-Marketing
2
Relationship marketing
2
Social Web
2
Social network
2
Social networks
2
Social web
2
Soziales Netzwerk
2
Brand
1
Brand marketing
1
Customer loyalty
1
Customer retention
1
Customer satisfaction
1
Konsumentenverhalten
1
Kundenbindung
1
Kundenzufriedenheit
1
Online consumer behavior
1
Social media
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
20
Aufsatz in Zeitschrift
20
Conference paper
1
Language
All
English
1
Author
All
Mateus, Inês
1
Pereira, Hélia Gonçalves
1
Salgueiro, Maria de Fátima
1
Published in...
All
Business horizons
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
8
International journal of advertising : the quarterly review of marketing communications
8
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
6
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
6
Journal of business research : JBR
5
Journal of marketing management : MM
3
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
2
Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
2
Journal of retailing and consumer services
2
The international review of retail, distribution and consumer research
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Economics and Finance Readings : Selected Papers from Asia-Pacific Conference on Economics & Finance, 2021
1
Ethics, social responsibility and sustainability in marketing
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Management for sustainable and inclusive development in a transforming Asia
1
Marketing letters : a journal of research in marketing
1
Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
1
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
1
Scientific Annals of Economics and Business
1
Studies and scientific researches / Economics edition / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
1
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
1
The globalisation of Chinese business : implications for multinational investors
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Pereira, Hélia Gonçalves
;
Salgueiro, Maria de Fátima
; …
- In:
Business horizons
57
(
2014
)
6
,
pp. 695-702
Persistent link: https://www.econbiz.de/10010433309
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->