Say yes to Facebook and get your customers involved! : relationships in a world of social networks
Year of publication: |
2014
|
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Authors: | Pereira, Hélia Gonçalves ; Salgueiro, Maria de Fátima ; Mateus, Inês |
Published in: |
Business horizons. - Amsterdam : Elsevier, ISSN 0007-6813, ZDB-ID 222663-7. - Vol. 57.2014, 6, p. 695-702
|
Subject: | Brand | Facebook | Online consumer behavior | Social networks | Soziales Netzwerk | Social network | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Online-Marketing | Internet marketing | Markenführung | Brand management |
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