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subject:"Consumer behaviour"
~isPartOf:"Colombo business journal : international journal of theory & practice"
~isPartOf:"Electronic commerce & digital markets : ecm"
~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Product experience"
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Consumer behaviour
Digital goods
8
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8
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5
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4
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Colombo business journal : international journal of theory & practice
Electronic commerce & digital markets : ecm
Gabler Edition Wissenschaft
Product experience
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5
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5
Journal of retailing and consumer services
4
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ECONIS (ZBW)
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Conceptualising digital content marketing for greater consumer brand engagement
Jacob, Mishel Elizabeth
;
Johnson, Johney
- In:
Colombo business journal : international journal of …
12
(
2021
)
2
,
pp. 80-102
Persistent link: https://www.econbiz.de/10012807643
Saved in:
2
Social contagion as a driver of digital product use
Darvasi, Gábor
-
2019
-
1st edtion
Persistent link: https://www.econbiz.de/10012054606
Saved in:
3
The experience of intelligent products
Keyson, David V.
- In:
Product experience
,
(pp. 515-530)
.
2008
Persistent link: https://www.econbiz.de/10014559962
Saved in:
4
The game experience
Tan, Ed S.
;
Jansz, Jeroen
- In:
Product experience
,
(pp. 531-556)
.
2008
Persistent link: https://www.econbiz.de/10014559963
Saved in:
5
E-Commerce als strategische Option für regionale Online-Zeitungen : die Einstellung der Nutzer als Erfolgsfaktor
Leach, Mark
-
2003
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001772934
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