Conceptualising digital content marketing for greater consumer brand engagement
Mishel Elizabeth Jacob, Johney Johnson
| Year of publication: |
2021
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|---|---|
| Authors: | Jacob, Mishel Elizabeth ; Johnson, Johney |
| Published in: |
Colombo business journal : international journal of theory & practice. - Colombo, Sri Lanka : Faculty of Management & Finance, University of Colombo, ISSN 2579-2210, ZDB-ID 3071154-X. - Vol. 12.2021, 2, p. 80-102
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| Subject: | Digital Content Marketing | Consumer Brand Engagement | Content Value | Content Format | Digital Platforms | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Content Management | Content management | Digitale Güter | Digital goods | Markenführung | Brand management | Beziehungsmarketing | Relationship marketing | Markenartikel | Brand | Electronic Commerce | E-commerce | Digitale Plattform | Digital platform |
freely available
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.4038/cbj.v12i2.83 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012807643