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subject:"Consumer behaviour"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
~person:"Rock, Bram de"
~subject:"Beziehungsmarketing"
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Consumer behaviour
Beziehungsmarketing
China
1
Cultural identity
1
International marketing
1
Internationales Marketing
1
Konsumentenverhalten
1
Kulturelle Identität
1
Nordamerika
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North America
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Psychology of advertising
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Werbepsychologie
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Ko, Eunju
Laroche, Michel
Rock, Bram de
Wilk, Richard R.
2
Aaker, Jennifer
1
Ackerman, David
1
Arnould, Eric J.
1
Belk, Russell W.
1
Benet-Martínez, Verónica
1
Chen, Haipeng
1
Devinney, Timothy Michael
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Dibb, Sally
1
Eckhardt, Giana
1
Eckhardt, Giana M.
1
Elliott, Richard
1
Erdem, Tülin
1
Garolera, Jordi
1
Grønhaug, Kjell
1
Holt, Douglas B.
1
Houston, Michael J.
1
Kacen, Jacqueline J.
1
Lee, Julia Anne
1
Leonard, Clare
1
Lindridge, Andrew
1
Mooij, Marieke K. de
1
Ng, Sharon
1
Quelch, John A.
1
Rao, Akshay R.
1
Supphellen, Magne
1
Swait, Joffre
1
Taylor, Earl L.
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Tellis, Gerard J.
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Teng, Lefa
1
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Cross-cultural and critical perspectives on brands
Journal of business research : JBR
49
Discussion paper series
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
ECARES working paper
6
Discussion paper / Center for Economic Research, Tilburg University
5
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
Discussion paper series / IZA
3
International journal of advertising : the quarterly review of marketing communications
3
International marketing review
3
IFS working paper
2
International journal of consumer studies
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Psychology & marketing
2
Quantitative economics : QE ; journal of the Econometric Society
2
The economic journal : the journal of the Royal Economic Society
2
Advances in culture, tourism and hospitality research
1
CEMMAP working papers / Centre for Microdata Methods and Practice
1
Computational economics
1
Cross-cultural buyer behavior
1
Department of Economics discussion paper series / University of Oxford
1
Discussion paper / Centre for Economic Policy Research
1
Economic theory : official journal of the Society for the Advancement of Economic Theory
1
Emerald insight
1
European economic review : EER
1
Foundations and trends in econometrics
1
Handbook of strategic e-business management
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of econometrics
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of economic theory
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of political economy
1
Journal of promotion management : JPM
1
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
-
2009
Persistent link: https://www.econbiz.de/10003785576
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