Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Year of publication: |
2009
|
---|---|
Authors: | Teng, Lefa ; Laroche, Michel |
Published in: |
Cross-cultural and critical perspectives on brands. - London [u.a.] : Routledge. - 2009, p. 315-333
|
Subject: | Internationales Marketing | International marketing | Werbepsychologie | Psychology of advertising | Kulturelle Identität | Cultural identity | Konsumentenverhalten | Consumer behaviour | Nordamerika | North America | China |
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