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subject:"Consumer behaviour"
~isPartOf:"Cross-cultural and critical perspectives on brands"
~person:"Ko, Eunju"
~person:"Laroche, Michel"
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Consumer behaviour
China
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Cultural identity
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International marketing
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Internationales Marketing
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Ko, Eunju
Laroche, Michel
Wilk, Richard R.
2
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Benet-Martínez, Verónica
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Cross-cultural and critical perspectives on brands
Journal of business research : JBR
49
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Asia Pacific journal of marketing and logistics
4
International journal of advertising : the review of marketing communications
4
Journal of retailing and consumer services
4
International journal of advertising : the quarterly review of marketing communications
3
International marketing review
3
International journal of consumer studies
2
Journal of business ethics : JOBE
2
Journal of marketing communications
2
Marketing and multicultural diversity
2
Psychology & marketing
2
Advances in culture, tourism and hospitality research
1
Cross-cultural buyer behavior
1
Emerald insight
1
Handbook of strategic e-business management
1
International journal of retail & distribution management
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of international consumer marketing
1
Journal of marketing theory and practice
1
Journal of promotion management : JPM
1
Journal of the Academy of Marketing Science
1
Routledge companions
1
Social and environmental issues in advertising
1
The journal of consumer marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
The service industries journal
1
Tourism management : research, policies, practice
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Interactive effects of appeals, arguments, and competition across North American and Chinese cultures
Teng, Lefa
;
Laroche, Michel
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2009
Persistent link: https://www.econbiz.de/10003785576
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