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subject:"Consumer behaviour"
~isPartOf:"Cross-cultural buyer behavior"
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Dwivedi, Yogesh Kumar"
~person:"Ko, Eunju"
~person:"Wansink, Brian"
~subject:"Food consumption"
~subject:"Social web"
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Consumer behaviour
Food consumption
Social web
Konsumentenverhalten
4
Advertising effects
2
Brand image
2
Brand management
2
Markenführung
2
Markenimage
2
South Korea
2
Südkorea
2
Werbewirkung
2
Advertising
1
Beziehungsmarketing
1
Brand
1
China
1
Comparison
1
Environmental consciousness
1
Greenhouse gas emissions
1
Markenartikel
1
Relationship marketing
1
Russia
1
Russland
1
Sponsoring
1
Sponsorship
1
Sportmarketing
1
Sports marketing
1
Students
1
Studierende
1
Treibhausgas-Emissionen
1
Umweltbewusstsein
1
Vergleich
1
Werbung
1
brand consumer's congruity
1
brand popularity
1
brand relationship quality
1
brand's sports sponsorship
1
carbon offset
1
consumer decision-making style
1
consumer evaluation
1
consumer knowledge
1
consumer's characteristics
1
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Article
4
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Article in journal
4
Aufsatz in Zeitschrift
4
Language
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English
4
Author
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Dwivedi, Yogesh Kumar
Ko, Eunju
Wansink, Brian
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Smit, Edith G.
5
Chang, Chun-Tuan
4
Kwak, Hyokjin
4
Matthes, Jörg
4
Baek, Tae Hyun
3
Bernritter, Stefan F.
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Sung, Yongjun
3
Yoo, Chan Yun
3
Andras, Trina Larsen
2
Avramova, Yana R.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Choi, Yung Kyun
2
Dahlén, Micael
2
Fransen, Marieke L.
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
King, Karen Whitehill
2
Knoll, Johannes
2
Koinig, Isabell
2
Malthouse, Edward C.
2
Maslowska, Ewa
2
Neijens, Peter C.
2
Phillips, Barbara J.
2
Prendergast, Gerard P.
2
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Published in...
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Cross-cultural buyer behavior
International journal of advertising : the quarterly review of marketing communications
Journal of business research : JBR
33
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of retailing and consumer services
10
Faculty & research / Insead : working paper series
7
International journal of Indian culture and business management
7
European journal of marketing : EJM
6
The marketing review
6
Asia Pacific journal of marketing and logistics
5
Psychology & marketing
5
Information systems management
4
International journal of advertising : the review of marketing communications
4
Technological forecasting & social change : an international journal
3
Electronic government : EG; an international journal
2
International journal of bank marketing
2
International journal of consumer studies
2
Journal of food products marketing
2
Journal of marketing
2
The journal of product & brand management
2
Advances in culture, tourism and hospitality research
1
Applied economics
1
Business/Economics
1
Canadian journal of agricultural economics : CJAE
1
Chandos social media series
1
Cornell hospitality quarterly : CQ
1
Developmental challenges in marketing research
1
Emerald insight
1
European journal of innovation management : EJIM
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
Health economics
1
Industrial Management & Data Systems
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business information systems : IJBIS
1
International journal of retail & distribution management
1
International marketing review
1
Journal of advertising research
1
Journal of consumer behaviour
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
4
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1
How consumer knowledge shapes green consumption : an empirical study on voluntary carbon offsetting
Kim, Yohan
;
Yun, Sunyoung
;
Lee, Joosung
;
Ko, Eunju
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 23-41
Persistent link: https://www.econbiz.de/10011547927
Saved in:
2
Tiger Woods, Nike, and I are (not) best friends : how brand's sports sponsorship in social-media impacts brand consumer's congruity and relationship quality
Do, Hyunji
;
Ko, Eunju
;
Woodside, Arch G.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 658-677
Persistent link: https://www.econbiz.de/10011547697
Saved in:
3
Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands : a comparison study of Korea, China, and Russia
Whang, Haesung
;
Ko, Eunju
;
Zhang, Ting
;
Mattila, Pekka
- In:
International journal of advertising : the quarterly …
34
(
2015
)
5
,
pp. 789-811
Persistent link: https://www.econbiz.de/10011547821
Saved in:
4
"Trading up": a consumption value approach
Ko, Eunju
;
Sung, Heewon
- In:
Cross-cultural buyer behavior
,
(pp. 115-137)
.
2007
Persistent link: https://www.econbiz.de/10003478294
Saved in:
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