"Trading up": a consumption value approach
Year of publication: |
2007
|
---|---|
Authors: | Ko, Eunju ; Sung, Heewon |
Published in: |
Cross-cultural buyer behavior. - Amsterdam : Elsevier, ISBN 978-0-7623-1412-6. - 2007, p. 115-137
|
Subject: | Konsumentenverhalten | Consumer behaviour | Studierende | Students | Südkorea | South Korea |
-
The influence of self-construals on young Korean consumers' decision-making styles
Hahn, Kim Hong Youn, (2009)
-
Pyun, Do Young, (2011)
-
Khang, Hyoungkoo, (2012)
- More ...
-
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju, (2012)
-
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju, (2012)
-
Global marketing segmentation usefulness in the sportswear industry
Ko, Eunju, (2012)
- More ...