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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of business research : JBR"
~subject:"Hotel industry"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Hotel industry
Brand management
752
Markenführung
752
Konsumentenverhalten
516
Brand image
441
Markenimage
441
Brand
305
Markenartikel
295
Beziehungsmarketing
191
Relationship marketing
191
Social Web
118
Social web
118
Internet marketing
99
Online-Marketing
99
Luxury goods
88
Luxusgüter
88
Advertising effects
62
Werbewirkung
62
Marketing management
55
Marketingmanagement
55
Brand equity
52
Customer satisfaction
51
Kundenzufriedenheit
51
Hotellerie
49
Emotion
47
Personality psychology
47
Persönlichkeitspsychologie
47
Branding
46
Customer integration
43
Kundenintegration
43
Social media
41
Advertising
38
Brand loyalty
38
Dienstleistungsqualität
32
Service quality
32
Werbung
32
Corporate Social Responsibility
28
Corporate reputation
28
Corporate social responsibility
28
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Free
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5
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English
537
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Ko, Eunju
10
Valette-Florence, Pierre
8
Veloutsou, Cleopatra
8
Diamantopoulos, Adamantios
7
Filieri, Raffaele
6
Japutra, Arnold
5
Merchant, Altaf
5
Michel, Géraldine
5
Shukla, Paurav
5
Teng, Lefa
5
Ahn, Jiseon
4
Aiello, Gaetano
4
Bang, Nguyen
4
Bartikowski, Boris
4
Christodoulides, George
4
Foroudi, Pantea
4
Grohs, Reinhard
4
Han, Heesup
4
Mandler, Timo
4
Melewar, T. C.
4
Phau, Ian
4
Roy, Sanjit
4
Seo, Yuri
4
Septianto, Felix
4
Sreejesh, S.
4
Andreini, Daniela
3
Arslanagic-Kalajdzic, Maja
3
Augusto, Mário Gomes
3
Back, Ki-Joon
3
Balaji, M. S.
3
Black, Iain
3
Chen, Qimei
3
Dwivedi, Yogesh Kumar
3
Ekinci, Yuksel
3
Fastoso, Fernando
3
Fetscherin, Marc
3
Foti, Lianne
3
Gupta, Suraksha
3
Guzman, Francisco
3
Halkias, Georgios
3
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European journal of marketing
International journal of hospitality management
Journal of business research : JBR
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of international consumer marketing
57
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of marketing
47
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of contemporary hospitality management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of retailing
32
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ECONIS (ZBW)
537
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537
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1
On the antipodes of love and hate : the conception and measurement of brand polarization
Osuna Ramírez, Sergio Andrés
;
Veloutsou, Cleopatra
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555852
Saved in:
2
The impact of Janus fit brand extensions on perceived brand innovativeness
Falana, Wuraola Oluwabukola
;
Aspara, Jaakko
;
Frösén, …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014555854
Saved in:
3
Sustainability, brand authenticity and Instagram messaging
Bulmer, Sandy
;
Palakshappa, Nitha
;
Dodds, Sarah
; …
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549576
Saved in:
4
Brand stereotypes : on the relationships with gendered brand personality and agentic and communal values in fostering Consumer–Brand identification
Delgado-Ballester, Elena
;
Fernandez-Sabiote, Estela
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014550957
Saved in:
5
Connecting the dots between brand equity and brand loyalty for retailers : the mediating roles of brand attitudes and word-of-mouth communication
Troiville, Julien
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-14
Persistent link: https://www.econbiz.de/10014551996
Saved in:
6
The impact of self-construal on consumers' intention to write reviews : a trait activation perspective
Chen, Chunfeng
;
Lü, Kevin
;
Zhang, Depeng
- In:
Journal of business research : JBR
178
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014552012
Saved in:
7
You fooled me, so I'll tell you about myself! : personnel-related brand betrayal experiences and disclosure of personal information
Teck Ming Tan
;
Salo, Jari
;
Aspara, Jaakko
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014536191
Saved in:
8
Beyond information availability : specifying the dimensions of consumer perceived brand transparency
Sansome, Kate
;
Wilkie, Dean C. H.
;
Conduit, Jodie
- In:
Journal of business research : JBR
170
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014535967
Saved in:
9
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
10
Activist brand perception : conceptualization, scale development and validation
Saracevic, Selma
;
Schlegelmilch, Bodo B.
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014556454
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