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subject:"Consumer behaviour"
~isPartOf:"European journal of marketing"
~isPartOf:"International journal of hospitality management"
~isPartOf:"Journal of international consumer marketing"
~subject:"Hotel industry"
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Search: subject_exact:"Markenführung"
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Consumer behaviour
Hotel industry
Brand management
216
Markenführung
216
Konsumentenverhalten
163
Brand image
143
Markenimage
143
Brand
84
Markenartikel
81
Beziehungsmarketing
63
Relationship marketing
63
Hotellerie
41
Customer satisfaction
26
Kundenzufriedenheit
26
Internet marketing
23
Online-Marketing
23
Social Web
23
Social web
23
Luxury goods
21
Luxusgüter
21
Gastronomie
20
Restaurant industry
20
Emotion
19
Dienstleistungsqualität
18
Service quality
18
Advertising effects
17
Brand loyalty
17
Werbewirkung
17
Confidence
15
Designation of origin
15
Herkunftsbezeichnung
15
Vertrauen
15
Markentreue
14
Personality psychology
14
Persönlichkeitspsychologie
14
Brand equity
13
International marketing
13
Internationales Marketing
13
Branding
10
China
10
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Undetermined
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181
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181
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English
181
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Ahn, Jiseon
4
Han, Heesup
4
Back, Ki-Joon
3
Kang, Juhee
3
King, Ceridwyn
3
Wang, Yao-Chin
3
Arora, Amit
2
Arora, Anshu
2
Bianchi, Constanza
2
Chua, Bee-Lia
2
Fazli-Salehi, Reza
2
Fetscherin, Marc
2
Foroudi, Pantea
2
Han, Sung Ho
2
Hwang, Jinsoo
2
Hyun, Sunghyup Sean
2
Jang, Soocheong
2
Kang, Inwon
2
Khan, Imran
2
Kim, Dohee
2
Kim, Jinkyung Jenny
2
Kim, Seongseop
2
Koo, Jakyung
2
Law, Chun Hung Roberts
2
Lee, Choong-Ki
2
Lee, Seonjeong
2
Lee, Timothy J.
2
Li, Yong-Quan
2
Lopes, Evandro Luiz
2
Loureiro, Sandra Maria Correia
2
Lu, Lu
2
Madadi, Rozbeh
2
Magnini, Vincent P.
2
McIntyre, John R.
2
Phau, Ian
2
Rahman, Zillur
2
Reynolds, Dennis
2
Ruan, Wen-Qi
2
Sarkar, Abhigyan
2
Sarkar, Juhi Gahlot
2
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European journal of marketing
International journal of hospitality management
Journal of international consumer marketing
Journal of business research : JBR
413
The journal of product & brand management
285
The journal of brand management : an international journal
274
Journal of retailing and consumer services
252
Psychology & marketing
89
Asia Pacific journal of marketing and logistics
85
European journal of marketing : EJM
78
Journal of marketing communications
73
Marketing intelligence & planning
60
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
59
Journal of strategic marketing
59
International journal of advertising : the review of marketing communications
58
Journal of promotion management : innovations in planning and applied research
56
International journal of internet marketing and advertising : IJIMA
51
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
51
Marketing letters : a journal of research in marketing
51
Journal of marketing management : MM
49
International marketing review
48
Journal of the Academy of Marketing Science
48
SpringerLink / Bücher
48
Journal of marketing
47
Journal of promotion management : JPM
47
Cogent business & management
45
International journal of consumer studies
45
Journal of global marketing
45
Journal of fashion marketing and management
44
The journal of consumer marketing
44
International journal of contemporary hospitality management
41
The IUP journal of brand management : IJBRM
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of marketing management : JMM ; journal of the Academy of Marketing
38
Journal of international marketing
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Journal of marketing research : JMR
32
Journal of retailing
32
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ECONIS (ZBW)
181
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1
A time for heroes? : conceptualization, development and validation of the brand hero scale
Lin, Yu-Ting
;
Foscht, Thomas
;
Eisingerich, Andreas Benedikt
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 1-26
Persistent link: https://www.econbiz.de/10014448616
Saved in:
2
Layers of love : exploring the interactive layers of brand love in the social media setting
Aro, Kaisa
;
Suomi, Kati
;
Jones, Richard
- In:
European journal of marketing
57
(
2023
)
13
,
pp. 87-110
Persistent link: https://www.econbiz.de/10014448620
Saved in:
3
Millennial consumers perceptions on luxury goods : capturing antecedents for brand resonance in the emerging market context
Kang, Inwon
;
Koo, Jakyung
;
Han, Jeong Hugh
;
Yoo, Sungjoon
- In:
Journal of international consumer marketing
34
(
2022
)
2
,
pp. 214-230
Persistent link: https://www.econbiz.de/10013167322
Saved in:
4
When and how brands affect importance of product attributes in consumer decision process
Park, Hyun Young
;
Chang, Sue Ryung
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 1-25
Persistent link: https://www.econbiz.de/10013502326
Saved in:
5
Opposing brand activism : triggers and strategies of consumers' antibrand actions
Pöyry, Essi
;
Laaksonen, Salla-Maaria
- In:
European journal of marketing
56
(
2022
)
13
,
pp. 261-284
Persistent link: https://www.econbiz.de/10013502438
Saved in:
6
When are vivid hotel photos effective? : the moderating effects of resource scarcity and brand level
Kim, Heewon
;
Hwang, Yoo Hee
;
Gim, Jaehee
;
Cheng, Yuqiao
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014457796
Saved in:
7
How does ritualistic service increase brand evangelism through E2C interaction quality and memory? : the moderating role of social phobia
Shang, Yuanyuan
;
Li, Fangxuan
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014457798
Saved in:
8
Unveiling the dynamics between consumer brand engagement, experience, and relationship quality towards luxury hotel brands : moderating investigation of brand reputation
Rather, Raouf Ahmad
;
Rasul, Tareq Faizur
;
Khan, Huda
; …
- In:
International journal of hospitality management
116
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014457803
Saved in:
9
Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna
;
Sondhi, Neena
;
Joshi, Himanshu
- In:
Journal of international consumer marketing
36
(
2024
)
1
,
pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
Saved in:
10
The impact of store brands on intangible aspects of consumer welfare
Boyle, Peter J.
;
Kim, Juyoung
- In:
Journal of international consumer marketing
36
(
2024
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10014515020
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